Senior Copywriter

1 week ago

Toronto, Ontario, Canada Leo Burnett Full time

Job Title: Senior Copywriter

Overview: As a Senior Copywriter at Leo Burnett, you will be responsible for developing impactful messaging that resonates with our target audience and aligns with our brand voice and objectives. You will collaborate closely with creative teams, clients, and stakeholders to craft compelling and engaging copy across various channels and platforms.

Key Responsibilities:

  • Content Creation: Write clear, concise, and persuasive copy for integrated advertising campaigns, including websites, social media, OOH, digital content, broadcast, experiential, and beyond.
  • Creative Conceptualization: Brainstorm and develop creative concepts and campaign ideas in collaboration with art directors, designers, and marketing teams.
  • Brand Voice Maintenance: Ensure consistency in brand voice and messaging across all communications, maintaining brand guidelines and tone of voice.
  • Collaboration: Work closely with clients and stakeholders to understand their goals, target audience, and messaging requirements.
  • Editing and Proofreading: Review and revise copy to ensure accuracy, clarity, grammar, and adherence to project briefs and deadlines.
  • Research and Strategy: Conduct research on industry trends, competitor analysis, and customer insights to inform and enhance copywriting strategies.
  • Project Management: Manage multiple projects simultaneously, prioritize tasks, and collaborate effectively with cross-functional teams to deliver high-quality content on time.

Qualifications:

  • Bachelor's degree or similar in English, Journalism, Communications, Marketing, or related field.
  • Proven experience as a Copywriter or Senior Copywriter, with a strong portfolio showcasing a variety of writing styles and projects.
  • Exceptional writing, editing, and proofreading skills, with a keen attention to detail.
  • Ability to adapt writing style to different audiences, brands, and mediums.
  • Familiarity with SEO best practices.
  • Experience using Adobe Creative Suite.
  • Strong conceptual thinking and creative problem-solving abilities.
  • Excellent time management and organizational skills, with the ability to meet deadlines in a fast-paced environment.

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