Field Marketing Specialist

1 month ago

Halifax, Canada Red Bull Full time
Company Description

The Field Marketing Specialist (FMS) is responsible for aiding in the planning and execution of Red Bull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand, reporting into the Field Marketing Manager (FMM) Major responsibilities will include directly managing a group of Student Marketeers (SMs) in product sampling and seeding on campus, and across key occasions in order to grow the user base and drive trial. In addition to SM management, the FMS will support & execute of owned (Red Bull titled/branded) events and supported events, while fostering new and existing partnerships that resonate with a local consumer. The FMS will also support the Event Vehicle program within the region, alongside the FMM. Overall, the FMS will drive awareness and consumption of Red Bull, and deliver an outstanding Red Bull experience to consumers through every event/activation in the field.

Job Description

REGIONAL MANAGEMENT OF CONSUMER COLLECTING PROGRAM

Own recruitment, training and management of a team of university students to make Red Bull an integral and relevant part of a student’s life.

Coach, motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience, continually reinforce best practices and delivery against the defined strategy.

Together with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) set clear goals that drive trial, engages new & infrequent users and expands the consumer base, all while supporting sales and event initiatives in the region.

Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.

Reach more consumers by increasing physical availability on and off campus, through Image Driving Distribution and collegiate sales initiatives.

Partnership management with key external stakeholders (on & off campus) to drive product and brand awareness.

Manage the day-to-day operations of the SMs ensuring all key performance indicators are met (project/activation targets, can targets, product knowledge) and contributing to greater cut through with students.

MARKETING INNOVATION AND PRIORITIES ACROSS KEY PLAYGROUNDS WITHIN SPORT & CULTURE

Create and deliver a regional marketing plan in line with the national strategy to grow the regional business through local relevance (playgrounds, occasions, opinion leaders). This will include regional sports & culture marketing, campus reach & distribution, event vehicle calendar, through year sampling across large regional moments and key consumption occasions, as well as third party events/activations.

Have an in-depth understanding of regional sport & culture landscape, trends and opportunities that exist across the region that will lead to business growth – including creating net new ideas that will showcase the brand’s innovative approach and local relevance.

Establish relationships with Opinion Leaders and influencers who are credible scene leaders in aspects of sport & culture across the region.

Manage key external partners and stakeholders, related to key playground within the region, to increase product trial and awareness

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Expertly manage a group of Student Marketeers to enable excellence in their performance through year

Work alongside HQ teams in both Marketing and Sales to best leverage regional and national initiatives in the field resulting in positive impression and experience for the consumer

Develop a strong business plan that pays into the business, developing brand love and reach

Support all programming across the regional field marketing team, including Consumer Collecting and collegiate marketing initiatives

Day to day operations and logistics, including regional warehouses, product and inventory management, fleet management

Effective budget management and forecasting for Consumer Collecting, regional events, activations and travel

Qualifications

2+ years of event marketing experience.

Proven background in negotiation, partnerships, and budget management.

Excellent understanding of sports and culture landscape within the region, involvement in both with relevant existing network.

Strong written, presentation and verbal skills with an attention to detail.

Strong analytical and strategic skills.

Strong leadership, initiative and communications skills.

Ability to meet strict and demanding deadlines.

Strong prioritization and organization skills, solutions based.

Proficiency in MS Office (Excel, Word, PowerPoint).

Ability to lift 25lbs.

Valid full Driver’s License.

Additional Information

Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.

  • Field Marketing Specialist

    6 months ago

    Halifax, Canada Red Bull Full time

    **Company Description**: The Field Marketing Specialist (FMS) is primarily responsible for driving Red Bull’s marketing strategies through the management of consumer promotion programs: specifically, Student Marketeers and the collegiate universe, building relevance and driving trial throughout the region. In addition, the FMS execution of specific Red...

  • Field Marketing Specialist

    1 month ago

    Halifax, Canada Red Bull Full time

    **Company Description**: The Field Marketing Specialist (FMS) is responsible for aiding in the planning and execution of Red Bull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand, reporting into the Field Marketing Manager (FMM) Major responsibilities will include directly managing a group of...

  • Marketing Specialist

    6 months ago

    Halifax, Canada Safer Roads International Inc Full time

    **About Us**: At Safer Roads International Inc., we are dedicated to revolutionizing road safety through innovative driver analysis tools. With our cutting-edge technology, we empower drivers to reach their full potential, ensuring safer roads for all. As a rapidly growing company, we are poised for significant expansion across Canada, the USA and Beyond....

  • Marketing Specialist

    3 weeks ago

    Halifax, Canada Malibu Events Promotions Full time

    Elevate Your Career: Marketing Specialist Needed ASAP!Are you a creative thinker with a passion for driving marketing success?We're seeking a talented Marketing Specialist to join our dynamic team. In this role, you'll develop and implement marketing strategies to promote our services and enhance our brand.ResponsibilitiesDevelop and execute marketing plans...

  • Marketing Specialist

    3 weeks ago

    Halifax, Canada Malibu Events Promotions Full time

    Elevate Your Career: Marketing Specialist Needed ASAP!Are you a creative thinker with a passion for driving marketing success?We're seeking a talented Marketing Specialist to join our dynamic team. In this role, you'll develop and implement marketing strategies to promote our services and enhance our brand.ResponsibilitiesDevelop and execute marketing plans...

  • Red Bull Canada Field Marketing Strategist

    3 weeks ago

    Halifax, Nova Scotia, Canada Red Bull Canada Full time

    Job SummaryWe are seeking a highly motivated Field Marketing Specialist to join our team at Red Bull Canada. This role is responsible for planning and executing field marketing initiatives that drive brand awareness and consumption in the region.Main ResponsibilitiesStudent Marketeers Management: Directly manage a group of Student Marketeers in product...

  • Field Marketing Specialist

    4 weeks ago

    Halifax Regional Municipality, Canada Red Bull Full time

    The Field Marketing Specialist (FMS) is responsible for aiding in the planning and execution of Red Bull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand, reporting into the Field Marketing Manager (FMM) Major responsibilities will include directly managing a group of Student Marketeers (SMs)...

  • Marketing Specialist

    3 weeks ago

    Halifax, NS, Canada Malibu Events Promotions Full time

    Elevate Your Career: Marketing Specialist Needed ASAP! Are you a creative thinker with a passion for driving marketing success? We're seeking a talented Marketing Specialist to join our dynamic team. In this role, you'll develop and implement marketing strategies to promote our services and enhance our brand. Responsibilities Develop and...

  • Marketing and Communication Specialist

    4 weeks ago

    Halifax, Nova Scotia, Canada Best royal consulting ltd. Full time

    Job Title: Marketing and Communication SpecialistCompany Overview: Best royal consulting ltd. is a dynamic and innovative company that offers a unique blend of marketing, communication, and business expertise.Salary: $60,000 - $80,000 per yearJob Description: We are seeking a skilled Marketing and Communication Specialist to join our team. The ideal...

  • Marketing Specialist

    3 weeks ago

    Halifax, Canada Malibu Events Promotions Full time

    Elevate Your Career: Marketing Specialist Needed ASAP!Are you a creative thinker with a passion for driving marketing success?We're seeking a talented Marketing Specialist to join our dynamic team. In this role, you'll develop and implement marketing strategies to promote our services and enhance our brand.ResponsibilitiesDevelop and execute marketing plans...

  • Field Service and Commissioning Specialist

    7 months ago

    Halifax, Canada Oneka Technologies Full time

    _Want to change the world in your own way? Would you like to join an ambitious team with the same goal: to make the oceans a sustainable source of fresh water for people all over the world? This job opportunity is for you : Oneka’s looking for an experienced Field Service and Commissioning Specialist to contribute to our biggest ambitions ! Join the...

  • Marketing and Communications Specialist

    2 weeks ago

    Halifax, Nova Scotia, Canada atlantic envinronmental systems inc Full time

    About UsAtlantic Environmental Systems Inc. is a leading organization in the field of environmental conservation.Job DescriptionWe are seeking a highly skilled Marketing and Communications Specialist to join our team. The ideal candidate will have a strong background in marketing and communications, with experience in developing and implementing successful...

  • Marketing Specialist

    3 weeks ago

    Halifax, Nova Scotia, Nova Scotia, Canada Malibu Events Promotions Full time

    Elevate Your Career: Marketing Specialist Needed ASAP!Are you a creative thinker with a passion for driving marketing success?We're seeking a talented Marketing Specialist to join our dynamic team. In this role, you'll develop and implement marketing strategies to promote our services and enhance our brand.ResponsibilitiesDevelop and execute...

  • Marketing Communications Specialist

    3 weeks ago

    Halifax, Nova Scotia, Canada FOUR LEAVES NAIL & BEAUTY Full time

    We are seeking a highly skilled Marketing Communications Specialist to join our team at FOUR LEAVES NAIL & BEAUTY. This is an exciting opportunity to utilize your expertise in developing and implementing marketing strategies to drive business growth.About the RoleThe successful candidate will be responsible for creating engaging content, managing social...

  • Marketing Expert

    6 months ago

    Halifax, Canada Safer Roads International Inc Full time

    **About Us**: At Safer Roads International Inc., we are dedicated to revolutionizing road safety through innovative driver analysis tools. With our cutting-edge technology, we empower drivers to reach their full potential, ensuring safer roads for all. As a rapidly growing company, we are poised for significant expansion across Canada, the USA, and Beyond....

  • Marketing & Customer Service Specialist

    6 months ago

    Halifax, Canada Sylvan Learning of Halifax Full time

    At Sylvan, we’re focused on building academic confidence, igniting intellectual curiosity and inspiring a love for learning — all of which make a big impact in school and in life. For over 40 years, we’ve helped millions of students and families like yours achieve new levels of academic success.. We are looking for a Marketing & Customer Service...

  • Digital Marketing Specialist

    4 months ago

    Halifax, Canada Neer Immigration Consultancy Inc. Full time

    The Opportunity: Neer Immigration Consultancy Inc. is seeking an experienced and dynamic professional to join our team as a Digital Marketing Specialist. This is a full-time, permanent position. Reporting to the Director and the President, the Digital Marketing Specialist will be responsible for all communication touchpoints including the development and...

  • Digital Marketing Specialist

    6 months ago

    Halifax, Canada Universal Realty Group Full time

    Universal Realty Group is a leading property management company in Halifax, known for quality apartments in great locations, top-tier commercial leasing services and the landmark Lord Nelson Hotel & Suites. WE OFFER Dental care Vision care Extended health care Paid time off Wellness program On-site parking Employee events And...

  • Samsung Digital Appliances

    8 months ago

    Halifax, Canada PRE-CA Full time

    **Field Marketing Representative - Samsung Digital Appliances** As a Field Marketing Representative, you’ll help drive sales for Samsung by engaging store management and associates and making Samsung Digital Appliance products stand out. **What’s in it for you?** - Represent one of the largest brands in the world. - Flexibility. Because life happens. -...

  • Field Service Specialist

    6 months ago

    Halifax, Canada ABB Full time

    **Field Service Specialist - Electric Vehicules**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations....