Digital Marketing Analyst

3 weeks ago

Surrey, Canada fortisBC Full time

Affiliation: MoveUP
Employment Status: Full-Time Regular
Salary: $3,010.00 Bi-weekly
Workplace Flexibility: No
Posting End Date: Open until filled

As the province’s largest energy provider with more than 100 years of knowledge and experience, we proudly deliver renewable energy, natural gas, electricity and propane to 1.2 million customers. 

We're actively seeking new talent to join our mission of transforming B.C.'s energy landscape. As one of with a diverse team of over 2,600 employees, we are committed to a safe and inclusive culture where each of us can connect, belong, and grow. Join us, and together, let's shape a brighter future for B.C.

Responsibilities

Develop and implement comprehensive digital analytics strategies using web analytics tools and platforms, such as Google Analytics and Google Tag Manager, to track and measure online marketing performance. Collect data and analyze web traffic, conversions, sales, revenue, and other key performance indicators (KPIs) using web analytics tools and platforms. Provide data-driven insights and recommendations to improve the effectiveness and efficiency of online marketing strategies, such as SEO, SEM, email marketing, social media marketing, content marketing, etc. Work collaboratively with external communications team to provide recommendations for strategic communications plans. Work closely with media agency of record to understand analytics and performance of paid advertising. Create and present reports and dashboards to communicate web and data analytics findings and recommendations to stakeholders. Perform customer analytics, such as segmentation, profiling, behaviour analysis, lifetime value analysis, churn analysis, etc., using data analytics tools and platforms. Conduct A/B testing, multivariate testing, and optimization experiments to improve website design, user experience, and conversion rates. Collaborate with other digital marketing team members and cross-functional teams to ensure alignment of web analytics goals and objectives. Stay updated on the latest trends, best practices, and technologies in web analytics and digital marketing. Performs duties of a minor nature related to the above duties, which do not impact the rating of the job.

Requirements

Successful completion of Bachelor’s Degree in Marketing, Computer Science, Mathematics, or a related field from an accredited post-secondary institution. Three years’ recent and related experience with analytical and reporting tools and statistical modelling. Experience with analytical and reporting tools, such as PowerBI and Google Analytics 4. Experience with statistical modelling using Shiny, R, Q or Displayr, or SPSS Knowledge of A/B testing, multivariate testing, and optimization experiments Knowledge of digital marketing across social, display, and programmatic platforms Analytical thinking skills Ability to deliver data-driven insights Ability to apply quantitative and qualitative research skills in their work Exceptional organizational skills: demonstrated ability to manage multiple projects simultaneously and deliver quality results under tight timelines. Excellent communication and presentation skills

Our engaging workplace offers a wide range of challenging opportunities, while being safe, inclusive and diverse. We offer a competitive salary and benefits package, while supporting life-long career development. We also encourage volunteerism and nourish the need to give back to your community.

To learn more about the recruitment process with FortisBC, please visit the page for additional information. 

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