Brand Manager, Tic Tac

2 weeks ago

Toronto, Canada Ferrero Full time
Job Location: ​Toronto​Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

Are you ready to shape the future of one of the world’s most iconic brands? Ferrero is seeking a dynamic and results-driven Brand Manager, Tic Tac to join our team for a maternity leave contract position. As the Brand Manager, Tic Tac (Maternity Leave Contract), you’ll dive deep into understanding our consumers, category, and competitors, turning insights into action. You'll play a pivotal role in developing innovative brand strategies, creating impactful marketing programs, and driving the growth of Tic Tac across markets.

 

This role is hybrid and reports into Marketing Director, Tic Tac.

Main Responsibilities:
  • Define and develop objectives, goals, strategies, and measurements for the master-brand in order to meet/exceed volume and financial targets
  • Manage the Canadian portfolio and execute new launches
  • Accountable for brand advertising and promotions budget, to accurately maintain brand’s marketing contribution
  • Advance the development of an integrated marketing campaign including strategic promotions with supporting in-store merchandising materials
  • Initiate and develop a consumer trade communication and public relations plan to deepen acceptance of the brand’s core proposition
  • Identify and develop research opportunities to evaluate the consumer and market response to an evolution of the brand’s marketing model
  • Contribute to sales forecasting to meet consumer demand while managing freshness, a key priority for the company
  • Contribute to the go-to-market strategy and plan
  • Aid in the management of plant relationships, package design, raw material sourcing, government regulations, co-packing, etc.
  • Monitor brand business performance providing routine performance updates for the brand team and senior leadership
Who we are looking for:
  • Bachelor's degree in Business or Marketing required; MBA is a plus 
  • 3+ years of experience in Brand management 
  • Knowledge of data analytics, i.e. Nielsen/IRI/Circana
  • Understanding of the Canadian consumer and trade
  • Highly proficient in Microsoft Office (Word, Excel, Power Point, Outlook)
  • Ability to communicate effectively with and make recommendations to multiple Global stakeholders
  • Ability to problem solve and set priorities

 

Accommodation: 

Ferrero Canada will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the HR Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.


About the Role: 

This role is located at 100 Sheppard Avenue East, North York, ON M2N 6N5 

 

 

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

 

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

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