Content Marketing Writer

Found in: Talent CA C2 - 2 weeks ago

Toronto, Canada Info-Tech Research Group Full time

Our team is growing and we’re looking for a Content Marketing Writer to develop marketing and sales content that positions and promotes our company, products and research in exciting new ways.

Reporting to the Senior Manager for Content Marketing, you’ll help develop content that supports our Marketing efforts across the organization. Someone who’s a creative thinker and can transform complex technology ideas into stories across mediums that connect with our audiences will be ideal for this role.

Key Responsibilities:

While content creation will primarily be for the website, emails and sales material, additional writing responsibilities may be identified. You should have a strong grasp of the English language and be able to produce engaging content from technical subject matter. A high-level understanding of technology and the IT Industry will be critical for success.

Responsibilities include (but aren’t limited to):

Writing and creating marketing and sales content: Using our research to produce web, email and sales content. Different versions of assets (short & long versions) will be produced and will be used to support marketing campaigns, sales cycles, and growth opportunities. Ghost-writing: Interviewing internal thought leaders to gather expert insights and produce content including web content, sales collateral, and case studies will be required from time to time. Other ad hoc requests to support marketing and sales content.

Key Selection Criteria:

3+ years’ experience in content marketing or copywriting, preferably in a B2B or technology context Demonstrated expertise in writing compelling and creative copy for different channels Knowledge of Microsoft Office Applications Strong creative thinking skills and ability to think conceptually Comfortable working under tight deadlines Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar Proven ability to demonstrate brand voice Strong attention to detail Portfolio of work

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

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