Senior Consultant, Digital Strategy

2 weeks ago

Halifax Regional Municipality, Canada NATIONAL Public Relations Full time

We are seeking an experienced and versatile Digital Strategist to join our team. The ideal candidate will be a self-motivated individual who is passionate about website experiences, content strategy, and has a strong understanding of SEO and analytics reporting. Experience with email marketing platforms and campaign deployment would be considered an asset. You will also have a strong understanding of the holistic digital landscape and thrive when collaborating with cross-functional teams, and delivering effective digital strategies that drive results for our clients.

If you have a particular strength or experience in some areas but not all, this could still be the right position for you. We believe that unicorns can exist and we’re more interested in where your passion can take you in the future than what you are doing today.

Key Responsibilities

Will include but not be limited to:

Work closely with web strategy and marketing teams to execute digital strategies and move projects forward. Conduct SEO planning, keyword research, and content strategy to enhance online visibility and organic traffic. Support the agency team and clients with planning and delivering email marketing campaigns. Develop and implement measurement plans, setting clear goals and objectives for digital campaigns. Generate comprehensive analytics reports, providing insights and recommendations to optimize digital strategies. Working directly with clients, confidently managing their needs and expectations independently. Lead and manage web-related projects, ensuring they are delivered on time and within budget.

Qualifications :

Bachelor’s degree in Marketing, Communications, Business, or a related field. 3+ years of experience in digital strategy, web project management, or a similar role. Proven track record of successful client management and the ability to work autonomously. Strong understanding of SEO best practices and content research methodologies and use of SEO tools. Ability to produce detailed analytics reports and actionable insights. Familiarity with email marketing strategies and tools. Exceptional communication and organizational skills. Ability to multitask and prioritize in a fast-paced agency environment.

What We Offer :

A vibrant and creative workplace culture that values innovation and collaboration. Competitive salary and comprehensive salary package. Career development opportunities and ongoing training to help you grow professionally. Flexible work arrangements to help you maintain work-life balance.

How to Apply : Please submit your resume, and a cover letter.

At National, we are proud to be an equal opportunity workplace. We embrace diversity and encourage candidates from all backgrounds to apply. If you require accommodation during the application or interview process, please let us know.

We thank all candidates for their interest, but only those selected for an interview will be contacted.

----------------

National Public Relations provides creative communications solutions that move people in thought and actions. We bring together a team of 300 seasoned professionals, who are committed to helping organizations of all sizes and in all sectors understand their challenges and opportunities and solve the issues they are facing. For 47 years, NATIONAL has been at the center of issues and industries that matter, leading change for today and tomorrow.

National is Canada’s leading public relations firm, with offices in Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John, Halifax and St. John’s. Its network includes Time & Space, a leader in media strategy, data analysis, planning and execution.

National Public Relations is an AVENIR GLOBAL company, the largest Canadian-owned global communications firm, ranked among the 25 largest in the world with offices in 23 locations across Canada, the U.S., Europe and the Middle East. For more information about NATIONAL, please visit ourwebsite or follow us on LinkedIn and X.

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