Manager Loyalty Marketing

3 weeks ago

Vaughan, Canada CAA Club Group Full time

Position Details

We are seeking a 15-month contract for the position of Marketing Manager, Loyalty to join our team

What you will do:

Responsible for the ideation, development, execution and analysis of Loyalty Marketing plans Works closely with key stakeholders across the business (with particular attention given to the Loyalty Partners team) to align on marketing plans that address defined objectives, strategies, and provide reporting Leverages knowledge of business, industry and audience insights, identifies unique ways to enhance the value proposition of the Loyalty Program Demonstrates and promotes collaboration with internal channel experts and external partners to identify optimal channel and tactic mix for marketing, especially targeted initiatives. Connects with key stakeholders to gather and/or review insights from reporting, make recommendations, course-correct and further support the business in meeting objectives. Manages the members of their Marketing team by leveraging marketing, leadership, and Loyalty expertise. Identifies opportunities and coaches team to improve efficiencies of marketing tactics and optimize marketing plans to garner growing results while controlling costs and managing to budget

Who You Are:

University degree preferred, with focus on business, strategy, marketing being assets  Relevant B2B and/or B2C marketing experience in the absence of university degree will be considered Loyalty industry experience is an asset Ability to develop and manage team of high-performing marketing professionals Data-driven, strategic thinker who can see the big picture and interdependencies between what they do and its impacts on others Strong communication skills with a drive to collaborate with and influence peers, direct reports leaders, and partners with messaging adapted for their audience Exceptional project management skills – demonstrated ability to organize, prioritize, manage, delegate and deliver multiple demands and details, and to rally others to do the same. Curious, innovative, and balanced thinker – demonstrated ability to provide fresh perspective and take creative approaches to problem solving, combined with an ability to view situations analytically and leveraging insights

* For internal applicants who see this role as a potential opportunity , there is a possibility of secondment assignment

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