Manager - Marketing Insights & Syndicated Research

2 months ago

Mississauga, Canada Maple Leaf Foods Full time
 The Opportunity:The Manager of Marketing Insights and Syndicated Research is responsible for the management and effective use of all syndicated information sources used at Maple Leaf Foods.  The role ensures that Maple Leaf Commercial teams across North America can fully leverage information and insights from available data to drive timely business decisions.  Continuous development and improvement of tools and processes to enhance the analytic capability of MLF are key to this role.  The Manager of Marketing Insights and Syndicated Research will work closely with teammates who specialize in consumer, customer, and pricing research to build a comprehensive picture of consumer demand and MLF in-market performance.   

Any MLF team member interested in being considered for this role are encouraged to apply online by October 29. Applications received beyond that date are not guaranteed consideration.Snapshot of a Day-in-the-Life:
  • Manages relationships with syndicated information suppliers (e.g., NIQ, Circana, Numerator, etc.) to define and acquire appropriate data sources to meet the changing needs of the MLF organization in Canada and the US
  • Ensures that data sources are continuously maintained so that no issues with data integrity arise
  • Leverages analytic teams in external supplier organizations; manages research requests to ensure that deliverables meet expectations and that external resources are appropriately deployed
  • Continues to build upon and deliver ongoing training/development programs for marketing and sales staff to ensure that analytic excellence is continuously reinforced and improved
  • Provides coaching to marketing and sales staff for ongoing skill development in the effective use of information
  • Collaborates with partners in Information Services to develop and implement research tools that employ current technologies such as AI to improve efficiency and effectiveness of mining big data sets
  • Liaises with Customer Insights colleagues to optimize use of retailer/loyalty databases where these information sources are required to round out discrete analyses
  • Has responsibility for cross-category analyses and summaries for use by Senior Leadership team, Board of Directors, and Investor communications
  • Develops thought leadership presentations on emerging trends and changing consumer behaviours that impact MLF’s business
What You’ll Bring:
  • 5+ years’ experience generating insights using NIQ and/or Circana data sources
  • Bachelor’s degree and/or MBA with focus on Marketing and/or Market Research and/or Statistics
  • Coaching/training experience to develop analytic knowledge and capabilities of others
  • Experience with the development of advanced analytic applications that leverage current technology
  • Exemplary communication skills; written, verbal, and presentation
  • Thorough knowledge of database structures, particularly NIQ or Circana market measurement services as well as household panel data
  • Advanced skill with Microsoft applications: Excel, PowerPoint, PowerBI
  • Positive, curious, creative, and innovative thinker with the ability to energize and influence
  • Strong business acumen, self-motivated and ability to prioritize to meet deadlines
  • Cooperative and collaborative with the ability to forge strong internal and external relationships
  • Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast-paced environment
What We Offer at Maple Leaf Foods:
  • Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
  • An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
  • A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
  • Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
  • Defined Contribution Pension Plan with company matching that starts on your first day of employment.
  • Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
  • Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
  • Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.
About Us:We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.
  • We are carbon neutral.
  • We are one of the only food companies in Canada to set science-based targets.
We’re a global food company with more than 13,500 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia.A diverse and inclusive work environmentChampioning diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.We embrace a strong, values-based cultureOur eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.
  • Doing What’s Right
  • Shared Value
  • High Performance
  • Diverse and Inclusive Teams
  • Disciplined Decision Making
  • Our Accountability
  • Intense Curiosity
  • Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com.

Disclaimer:  Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board.  Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

#LI-Hybrid

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