Sr. Analyst, Acquisition Marketing
4 weeks ago
Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers unique cash-back benefits and financing options for Rogers purchases using cutting-edge technology. Interested? Take the next step and consider this opportunity to make a meaningful impact with Rogers Bank.
We are seeking an experienced Senior Analyst of Acquisition Marketing who will be responsible for driving customer acquisition efforts through comprehensive CRM strategies, optimizing digital sales channels, and collaborating effectively with marketing agencies. The ideal candidate will have a strong analytical mindset, a deep understanding of CRM systems, proficiency in digital marketing techniques, and excellent communication skills to liaise with internal teams and external partners. Reporting to the Senior Manager, Acquisition Marketing, the Senior Analyst will work collaboratively in an Agile Marketing environment to execute campaigns, test and learn and optimize campaigns for maximum results.
What You Will Do:
- Develop acquisition campaigns and strategies to drive acquisition growth and targets for Rogers Bank
- Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization
- Develop a strategic test-and-learn optimization plan, implementing best-in-class methodologies to achieve business and compliance objectives
- Work with Credit Risk, Product and Data Insights teams to build out quarterly and annual plans that operate within the Bank’s approved risk appetite
- Monitor, track, and report on campaign performance on a regular basis and provide recommendations to evolve future campaigns
- Develop acquisition forecasts based on previous trends and track performance against monthly targets
What You Bring:
- Bachelor’s degree in business, marketing or equivalent, with 5+ years of progressive experience in the financial services industry
- Knowledge of key marketing, regulatory principles and best practices across all marketing channels and financial products
- Strong brief writing skills and ability to articulate context, objectives, offers, and strategic recommendations
- The ability to capture, read, and understand marketing performance data, and to distill disparate information into clear insights that will guide future decisions
- Demonstrated ability to work effectively with cross functional partners and vendors through collaboration and open communication
- A customer centric approach to marketing
- Highly organized, detail-oriented, and able to multi-task within tight deadlines
- Strong project management capabilities
- Proficient in MS Excel, PowerPoint and PowerBI
- Strategic thinker with a creative mindset and a passion for driving results
As part of the recruitment process, the selected candidate will be required to complete a background check which includes credit and criminal checks.
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 307676
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