Senior Communications Strategist

3 weeks ago

Toronto, Canada Cossette Full time

Responsibilities

: Drive digital strategy: advising on actionable strategies involving social media, mobile, website design / functionality, online media, etc. Develop and present digital innovation/best practices both internally and externally: keeping abreast of trends, innovations, best practices, etc. in the digital space  Analyze data from a wide range of 3rd party research sources to distill insights, identify new opportunities and inform digital strategies Clarify target audience behavior and how they interact and engage with digital marketing, including the analysis and presentation of performance metrics for brand initiatives.  Manage the creation of communications strategy deliverables including audience journeys, campaign ecosystems, engagement frameworks, moments strategies and tactical briefs  Forge relationships with internal members, across disciplines and departments (Creative, Strategy, Production, Account, etc.) Drive collaboration with external IAT partners including media, PR and CRM agencies Foster relationship with day-to-day clients, including presenting and selling through communications strategies Work with creative teams to amplify their ideas via media strategy, tactics and creative thought-starters

What you bring to the table. 

Strong research & analysis capabilities Strategic planning Development and delivery of creative briefs Ability to build narratives and present ideas in a compelling fashion An understanding of media planning best practices A passion for communication, creativity and how to get through to and connect with people Minimum 5 years working in a strategic role within a creative agency Have a proven track record of implementing holistic communications strategies; Post-secondary degree or diploma, preferred.

What’s in it for you: 

We value the ‘whole you’

An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients  Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions  Generous Vacation starting at 3 weeks + 1 extra week over the holidays Agency summer days (exact policy differs per campus and agency) Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices) Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more 

We are obsessed with learning and being better humans

In-house learning & development sessions and annual career and growth conversations’ Access to internal network of opportunities across all agencies Focus on developing BIMPOC Talent via our BIMPOC Mentorship Program Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We invest in your health and wellness:

Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family. Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded. A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises. Maternity leave top up program.

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