Content Marketing Manager

3 weeks ago

Toronto, Canada Varicent Full time
A named leader by Forrester in the sales performance management space, Varicent was founded in 2005 when we pioneered sales performance management software. Evolving quickly to become the fastest growing software company in North America according to Deloitte’s Fast 50™ in 2010, Varicent was acquired by IBM in 2012 and has since been re-founded as an independent global business serving mid-size and enterprise clients with our full suite of solutions to assist in smarter territory and quota planning, efficient lead to revenue operations, and the fastest and most flexible way to pay sellers accurately and on-time. We are looking for talented, driven people that can make an impact across our organization.Moving at our pace brings a lot of change, complexity, and ambiguity. Varicenters are comfortable being uncomfortable. ​Before you apply, consider if you : ​· Respect diverse backgrounds and perspectives.​· Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change.​· Bring critical thought and opinion — and embrace differences and disagreement to get work done and move forward.​At Varicent, we are committed to fostering a diverse and inclusive workplace. We believe in equality and recognize the value that diverse perspectives bring to our team.We are seeking an innovative and data-driven Content Marketing Manager with strong story telling abilities to join our team of content creators, video, and designers. In this role, you will have the exciting opportunity to own and expand our video podcast series, What I Wish I Knew. You will also be instrumental in scripting and storyboarding our videos and event materials (including executive presentations). As a member of the content marketing team, you will also be responsible for sourcing and producing various types of original content across marketing channels to enhance brand awareness, generate demand, and drive inbound leads. 

What you'll do:

Responsible for the management (scheduling, creation, distribution, optimization) of our video podcast series.  Script and storyboard videos, including promotions, customer stories, and expert interviews, for use across marketing channels (social, website, advertising, events). Create content for our target audience/personas that aligns with each stage of the buyer's journey. Collaborate with the digital marketing and product marketing teams to develop compelling ad copy, emails, landing page and website copy, as well as recommend content that is relevant for our target audiences. Leverage feedback and data results to identify content & communications that are effective or not effective and suggest an alternative approach or asset.  Identify and run A/B tests to understand the most effective content for our target audiences.  Collaborate with Content Strategist to create social media copy that resonates with our audience and builds audience for video podcast series.  Work closely with product marketing team to embed company messaging, thought leadership, and point of view into content. Assist with agenda and speaker scripts for large-scale events, such as Accelerate. Ensure message consistency and adherence to corporate style and branding guidelines.

What you'll bring to Varicent:

5+ years of experience in content creation and copy writing. Knowledge of SEO best practices and incorporating into content. Experience managing the creation of content, from ideation to execution. Emphasis on video content Passion for creating compelling stories. Project management skills and experience. College/university degree in journalism, marketing communications, English or relevant field. High level of interpersonal and organizational skills, with excellent communication skills. Ability to work professionally with team members at varying levels of the organization, as well as external clients and partners.

Benefits

An annual education allowance  No meeting Wednesday; Flex Fridays  Generous time off (including your birthday)  Employee and Family Assistance  Amazing colleagues to learn from Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Varicent is committed to compliance with all fair employment practices regarding citizenship and immigration status.Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact

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