Content & Inbound Marketing Manager

2 weeks ago

Toronto, Canada Redstone Agency Full time

**_What does the opportunity include? _**
- **Join a world-class team with a corporate culture like no other **People are our priority. We want you to bring your whole self to work each day.
- **Learn and advance within a rapidly growing agency** We value career growth and development by investing in you.
- **You will have a lot of responsibility and be challenged daily** You have the freedom to work and provide creative input.
- **The scale and scope of what Redstone does will surprise you** The rapid pace of change makes it imperative for us to be smart and open-minded in the way we market our services.

Sound like Redstone might be the right place for you? Keep reading

**_ What your team does:_**

Redstone is an industry-leading agency that delivers event management solutions and other outsourced services to corporations, not-for-profits, and trade/professional associations. Redstone’s marketing and business development team is laser-focused on helping our audiences understand the services that we offer and the value that they can bring to their organization. We do this by creating unique, valuable, and timely content that supports our community while also driving business results in their organizations and in ours. Redstone’s marketing efforts are multichannel and are inspired by HubSpot’s inbound marketing methodology.

**_What you’ll do:_**

**Content Strategy, Development & Execution**:

- Lead Redstone’s content development by creating various long and short-form conversion-focused marketing assets that aim to attract, engage, and delight throughout the customer journey, including thought-leadership and how-to
content, blog posts and articles, case studies, web copy, social posts, digital ads, and more
- Support Redstone’s content development by contributing to non-conversion focused marketing assets that aim to educate, build awareness, and leave a lasting impression on prospects (presentation decks, materials for events we attend/sponsor, etc.)
- Optimize new and/or existing content for SEO, and establish SEO best-practice framework, including keyword research, backlinking and outreach strategies
- Work closely with Redstone’s Marketing Team and collaborate with internal and external stakeholders to ensure that developed content properly reflects Redstone’s brand and voice

**Social & Digital Marketing**
- Lead company’s social media strategy, manage content calendar (copy, graphics, links, etc.), actively post, all while monitoring and engaging with community on an ongoing basis

**Measure & Research**
- Develop and maintain a campaign measurement framework to track the performance of multi-channel marketing initiatives while assessing their effectiveness, providing insights and recommendations
- Conduct research, compile and consider data, including target audience, personas, competitive insight, and customer feedback
- Investigate new methods and creative strategies to optimize and grow demand generation and lead generation efforts
- Work in conjunction with Redstone’s CEO and business development team to understand how our inbound marketing efforts turn into closed business, and continually refine Redstone’s process to convert prospects to clients

**_You will thrive in this role if:_**
- You have worked in the events and/or association management industry
- You have a HubSpot Inbound Methodology certification or experience working with HubSpot (or another CRM platform)
- You have working knowledge of SEO and experience with long and short format digital copywriting
- You have a university or college degree in marketing, communications, business, or another related program
- You can juggle priorities and adapt in a busy changing environment, managing multiple projects at once, and adhering to strict deadlines

**_ Serious bonus points if:_**
- You are bilingual in English / French

**Salary**: $70,000 - $78,000 (total compensation) based on experience

**_Redstone life and culture:_**
We’re a full-service boutique agency with a growing team, which means you’ll have a lot of responsibility, be challenged daily, and will work side-by-side with the senior leadership. As a team, we work hard, are client-focused, and like to have fun. We provide our team with opportunities to expand their skillsets while supporting our association clients in diverse industries such as real estate, property, law, post-secondary education, healthcare, city planning, and sponsorship marketing, just to name a few.

Everything we do stems from our “Core Four” values**:People, Trust, Impact, and Extra Mile**. They are the foundation behind every decision and action we take as a company, within our team and alongside our clients.

**_ Why Choose Us?_**
We provide each employee the freedom to work when they are most productive and we understand the need to have a work-life blend, because we have that need too. Here are just a few more reasons to work at Redstone:

- Health, Drug, Dental,

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