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CRM Manager
4 months ago
TasksTasks
Join Our Journey at Porsche Cars Canada
Are you passionate about creating a seamless luxury customer experience? Do you thrive on developing and optimizing customer journeys? Porsche Cars Canada (PCL) is looking for a dynamic CRM Manager who will play a crucial role in enhancing our omni-channel luxury customer experience. This position offers a unique opportunity to contribute to the prestigious Porsche brand, aligning with PCL-owned entities and dealers across the network to optimize customer satisfaction and loyalty.
Your Impact:
As the CRM Manager, you will:
Drive Direct Marketing Initiatives : Collaborate with Marketing and all Porsche Centres to shape and lead our CRM strategy. Support Local Campaigns : Provide recommendations and guidance to Porsche Centres for local marketing efforts, ensuring effective use of the C@P Marketing Manager tool. Manage Customer Lifecycle Communication : Plan, organize, and execute impactful lifecycle communications, including magazines, newsletters, and welcome packages. Optimize Our CRM Database : Work with the Dealer Platform Manager to enhance data quality and provide actionable insights. Develop Predictive Marketing Programs : Partner with Porsche AG to design cutting-edge marketing programs tailored for the Canadian market. Activate Target Groups : Implement specific measures to engage and reach priority customer segments. Lead Market Research : Coordinate surveys, focus groups, and research initiatives to continuously improve campaign performance and customer satisfaction. Coordinate Satisfaction Efforts : Lead the Porsche Canada Customer Satisfaction Committee. Support Strategic Projects : Assist the Manager of Customer Journey in budget planning and the development of key strategic projects.
QualificationsQualifications
Educational Background :
Bachelor’s degree in Data Analytics, Marketing, Business, or a related field.Experience :
Minimum of 5 years in database management and CRM, with experience in dealer relationships considered an asset. Willingness to travel 10% of the timeSkills and Competencies:
Proficiency in Direct Marketing, customer loyalty programs, and lead management. High-level automotive marketing experience preferred. Strong presentation, data forecasting, and computer skills (SAP, Excel, PowerPoint, Word). Excellent communication, attention to detail, and organizational skills. Results-driven, proactive, and motivated. Strong project management skills with knowledge of relevant methodologies and platforms. Creative and analytical thinking abilities. Familiarity with digital reporting products and platforms. Knowledge of Porsche sales and dealership systems is a plus. Awareness of legal regulations affecting marketing activities. Technical platform implementation experience is advantageous. Fluency in French in an asset; knowledge of German is an asset.
At a GlanceAt a Glance
Why Porsche Cars Canada?
At Porsche, we are driven by our passion for performance and innovation. As a part of our team, you’ll work with a group of dedicated professionals who share a commitment to excellence. We offer a dynamic work environment, opportunities for development, and the chance to be a part of an iconic brand.
Exclusive look behind the scenesExclusive look behind the scenes
Our Porsche excite Standards:
Integrity: We are fair and honest. We operate within our Drift Circle and hold our self and others to the highest ethical standard. Relationship: We anticipate needs and create personalized connections with our customers and each other. Excitement: We go the extra “1%” to create memorable experiences. Efficiency: We are entrepreneurial and run our business as if we own it. Leadership: We are leaders. We influence and guide both others and ourselves.
How to apply?How to apply?
Ready to Accelerate Your Career?
Join us at Porsche Cars Canada and contribute to a legacy of innovation and excellence. Apply today
