CRM Manager

3 weeks ago

Toronto, Ontario, Canada Assembly Full time
Job Title: CRM Manager

About the Role:

Assembly is seeking a skilled CRM Manager to join our team. As a CRM Manager, you will be responsible for developing and optimizing CRM strategies and managing the end-to-end email production processes, campaign optimization, and reporting for our growing CRM practice.

Key Responsibilities:

* Manage the CRM functions for a portfolio of leading brands, developing strategies to engage with customers in email and mobile marketing
* Manage the end-to-end email production process for many of our client email deployments within ESP platforms
* Develop documentation and road maps to accelerate and advance CRM: for processes and methodologies, KPIs, test plans and email campaigns
* Provide guidance on best practices, marketing automation and campaign planning
* Develop and oversee email personalization and segmentation strategies
* Create and execute data-driven, segmented, dynamic campaigns delivered to the right people at the right time
* Plan and maintain the email promotional calendar with stakeholders, ensuring timely delivery of flawless campaigns
* Work closely with our nearshore and offshore email services and production resources to coordinate the on-time delivery of campaigns
* Manage email-reporting dashboards, monitor trends, share actionable insights, and make recommendations based on results
* Monitor daily program automations and data processes, troubleshooting when necessary
* Collaborate with internal teams, running QA to test email assets across environments
* Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new programs
* Prepare variations for A/B testing and execute test plans
* Format and import prospects lists; query and build segment audiences in the database/platform
* Test templates for deliverability and visual quality across a variety of email clients
* Stay current on email marketing best practices and share learnings and insights regularly with the broader marketing team

Requirements:

* 3+ years' experience in a direct-to-consumer CRM role required (in-house or agency-side), with hands-on email marketing experience
* Experience working with various ESPs and CRM/Marketing programs to help design and build batch & blast and automated/triggered marketing campaigns and journeys
* Expert user of CRM platforms such as Salesforce/ExactTarget, Adobe Campaign to build automated customer journeys and bulk campaigns
* Familiarity with Movable Ink, Coherent Path or other personalization martech a plus
* Proficient in A/B testing, optimization methodologies, analyzing data and creating insights that inform business strategy
* Working knowledge of HTML, CSS, AMPScript and/or basic SQL
* Familiarity BI data visualization tools (Tableau, etc.), Google Analytics a plus
* Knowledge of email industry best practices for data hygiene, targeting and segmentation, and testing principles
* Excellent project management, direct marketing, and analytical skills
* Excellent written communication and presentation skills
* Bachelor's Degree required - emphasis in Marketing, Analytics, or related field

About Assembly:

Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

Benefits:

* We care about your growth – we offer competitive salaries and annual compensation reviews
* We recognize and celebrate your success...all the time Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated
* We're truly a people-first organization. That's why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
* We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it's needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
* We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we're leaving the world better than we found it
* We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
* We're part of Stagwell, the challenger network built to transform marketing. We're nimble and digital-first, and we're quickly growing to take on the biggest legacy hold cos

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