CRM Manager
1 month ago
Restaurant Brands International Inc. is a leading quick service restaurant company with a global presence, boasting over $40 billion in annual system-wide sales and a network of over 30,000 restaurants across more than 100 countries.
The company owns four iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS – each with a rich history of serving their respective guests, franchisees, and communities for decades.
Job SummaryWe are seeking a skilled CRM Manager to join our team at Restaurant Brands International Inc. This role will be responsible for developing and executing CRM strategies, including email and in-app personalization, as well as A/B testing programs.
The ideal candidate will have a solid understanding of digital marketing practices and technology, as well as experience with SQL, JavaScript, HTML email authoring, CSS, and a platform such as Braze or Adobe AEM.
Key Responsibilities- Manage and execute personalization and A/B testing initiatives for email and app from start to finish.
- Define key segments and models needed to deliver best-in-class targeting.
- Support the creation of user journeys and creative briefs for production of design and copy.
- Build and execute measurement plans for all tests and journeys and present regular reporting on program performance.
- Manage multifunctional coordination between analytics, marketing, category, product, design, and legal teams.
- Support the definition and execution of personalization and testing process across the organization.
- Research best practices in customer data, segments, web analytics, advertising data, etc.
- Provide consistent input to the product roadmap for CRM tech and data integration.
- 3-5 years of marketing and CRM experience focused on personalization and/or A/B testing.
- Experience with SQL, JavaScript, HTML email authoring, CSS, and a platform such as Braze or Adobe AEM.
- Practical experience with a Customer Data Platform (CDP) would be an asset.
- A solid understanding of digital marketing practices and technology.
- A natural curiosity to use data and explore insights that allows for a continuous evolution of our personalization efforts.
- Excellent knowledge of testing and targeting best practices and trends in personalization.
- Effective communication of opportunities, learnings, and recommendations with authority and credibility to stakeholders across a broad spectrum of cross-functional teams and varying levels.
- Ability to think critically and set priorities with an understanding of business objectives.
- Organized and able to handle several projects concurrently.
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