Advisor, Media Strategy

4 weeks ago

Montreal, Canada Desjardins Full time

Temporary position for 12 months

As a media strategy advisor, you are responsible for designing and implementing media communications strategies using a multi-channel approach. You create custom advertising campaigns and make media choices based on target goals and clients. Your role is to handle the development and implementation of multi-channel media campaigns for your sector. You serve as a resource person for project and marketing teams for media campaign initiatives. Your projects and initiatives require extensive knowledge of your line of work. You prepare recommendations, solutions and media plans based on client needs and the organization’s objectives. You interact with various stakeholders working in other fields to understand their needs, and present and explain the different aspects of the multi-channel multimedia strategy. More specifically, you will be required to :

Develop knowledge of target clients, their specific needs, their media consumption profile, and their consumer path

Design media strategies that meet client needs and established business objectives for various initiatives

Carry out media planning and identify the media mix based on business needs and objectives

Develop, produce and adapt multimedia campaigns and solutions for various clients

Establish goals and key performance indicators, and analyze the results of media campaigns to make observations and develop recommendations to optimize strategies and the return on investment

Analyze and negotiate offers, and plan and coordinate campaigns with media partners

Perform industry trend monitoring, identify opportunities and recommend improvements to media communications practices

What we offer*

Competitive salary and annual bonus

4 weeks of flexible vacation starting in the first year

Defined benefit pension plan that provides predictable, stable income throughout retirement

Group insurance including telemedicine

Reimbursement of health and wellness expenses and telework equipment

*

What you bring to the table

Bachelor's degree in a related field

A minimum of four years of relevant experience

Please note that other combinations of qualifications and relevant experience may be considered

Knowledge of French is required

Business insight, Interpersonal Savvy

Trade Union

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