Senior Activation and Engagement Manager

3 weeks ago

Edmonton, Canada Breakthru Beverage Group Full time

Overview

To lead and secure successful execution of both Activation and Advocacy/Engagement efforts & programs for the BF portfolio in their respective territory by working collaboratively with other Activation & Engagement Manager(s), sales territory managers and key external partners/stakeholders to identify activation & engagement opportunities as well as executing all activations according to key brand promotional platforms, budget, timelines and brand guidelines.

The Senior Activation & Engagement Manager will also coach, mentor and train other Activation & Engagement Managers. This role will support in coaching them in the brands’ platforms, brand activation guidelines, how to bring them to life, and other areas relevant to the role.

This position requires a true passion, strong brand knowledge and a flair for a Premium & Super Premium brand portfolio. This position requires a true eagerness to learn and develop, specifically in the Trade and Consumer Advocacy area. The role will involve ongoing collaboration with internal key stakeholders such as: provincial sales teams, sales territory manager ,and others, as well as with Brown Forman partner stakeholders, and external ones such as trade (. bartenders, operators, third-space activation partners (. Festivals, events) and others.

Department: Sales

Reports To: Portfolio Director

Responsibilities

Collaborate with Brown Forman Portfolio Director to identify coaching and mentoring opportunities for other Activation & Engagement Managers in their region Coach their respective team to become the activation and advocacy experts in their local market for Brown Forman Brands, fostering ongoing learning to develop the Advocate area of the position, especially in Brand Education, Storytelling and Training efforts with Trade and Consumers Collaborate with territory managers to identify activation and event opportunities in their assigned territory Planning with internal and external partners Execute events within budgetary guidelines Execute On-Premise programs/promotions within diverse accounts Build and grow relationships with key stakeholders and contacts including, clients, suppliers, agency partners, influencers and other industry players. Develop and communicate the event calendar to stakeholders Coordinate merchandising and POS material for assigned promotions Plan and Execute promotions/brand events in accordance to guidelines Create post reports for all events/promotions in a timely manner Utilize social media tools according to the customer needs and within company guidelines Ensure compliance of all activations to the local/provincial regulations and internal company guidelines Report on competitive activities within accounts and offer constructive suggestions Gather event insights and present results, findings and comments to leadership Recruit key gatekeepers for selected accounts and build relationships with them Execute employee training through work-withs Execute customer staff training (cocktail trends, hands-on training) Develop and execute promotional activities at select sponsorship events Execute media events, drive brand messaging with key media outlets, and become the voice for the brand Conduct training for agency promotional team members Drive distribution, visibility and endorsement of Brands in top on-trade and off-trade outlets in key markets Other related duties as assigned

Qualifications

3 years of promotional and/or sales/ and/or trade experience (preferred within alcohol beverages area and related) Capability in training and coaching teams (either external or internal) in the activation and advocacy and/or trade areas Proficient MS Office skills Spirits certification Trained mixologist capable of bartending at a level consistent with Trend trend-leading account bartender in Canada Excellent Negotiation and Influencing Skills Strong interpersonal and analytical skills Excellent communication skills: verbal, listening and written Strong organizational and multitasking capabilities Excellent sales and promotional background Seek out new ideas, exhibit initiative and be proactive Knowledge of Liquor Board Regulations, market trends and competition Previous experience with alcohol beverages brands preferred ( especially premium and super premium brands)

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