Global Brand Manager
2 weeks ago
Onsite | Toronto, GTA
Reports To: Chief Executive Officer
Zenduit is an innovative SaaS company specializing in telematics solutions that empower businesses to optimize their fleet management, asset tracking, and compliance operations. We leverage cutting-edge technology to drive growth and efficiency for our customers. As we expand our reach globally, we are focused on establishing a strong brand presence that resonates with businesses across the world.
At Zenduit/GoFleet, we prioritize innovation, collaboration, and professional growth, offering a culture where your ideas are valued, and your development is prioritized. Our mission is to elevate our brand to become a global leader in the telematics industry through strategic partnerships, high-impact events, and comprehensive product marketing.
At Zenduit, we are trusted by our clients to bring their visions to life through a blend of technical expertise and clear, effective communication. With extensive experience in product development, programming, and project management, our team thrives on innovation, collaboration, and personal growth. Joining us means becoming part of a culture where your ideas are valued, professional development is prioritized, and our core values drive every action we take.
- Relentless Customer Focus: We ensure every product and service delivers maximum value.
- Speed with Purpose: We act swiftly, delivering meaningful and growth-driven results.
- Transparent and Ethical Practices: We uphold honest communication and accountability.
- Learning and Adaptability: Our team thrives on staying agile in a fast-changing world.
- Ownership and Initiative: Everyone takes responsibility and leads meaningful projects.
- Diversity and Inclusivity:
We champion diversity, especially for women in tech and STEM, fostering an environment where everyone can thrive.
About the Role
As a Global Brand Manager, you’ll play a pivotal role in driving Zenduit’s branding efforts on a global scale. This high-level role focuses on building visibility, reputation, and engagement in key markets. You will develop and execute strategies to enhance brand presence, drive impactful campaigns, and manage events. Your leadership and creativity will be instrumental in shaping Zenduit’s global identity.
- Develop and execute a comprehensive global brand strategy to enhance Zenduit’s visibility and reputation.
- Ensure consistent brand positioning across all touchpoints, including events and digital channels.
- Manage impactful brand campaigns to boost awareness and engagement.
- Identify and establish strategic partnerships to expand brand reach.
- Drive co-branded events and joint marketing initiatives.
- Negotiate and manage partnerships aligned with brand objectives.
- Plan, organize, and execute global events, including trade shows and webinars.
- Oversee event logistics, marketing, budget, and post-event analysis.
- Coordinate with teams and vendors for seamless execution.
- Develop strategies for press releases and media communication.
- Build relationships with media outlets and influencers for coverage.
- Oversee creation of brand assets like press kits and launch materials.
- Lead a team of marketers and event coordinators to execute branding initiatives.
- Mentor team members, fostering collaboration and growth.
- Set KPIs and monitor team performance against strategic goals.
- Track and analyze brand performance metrics.
- Provide regular updates on branding strategy effectiveness.
- Optimize branding efforts using data insights.
- Strategic Thinking: Develop and implement long-term branding strategies.
- Event Management: Plan and execute high-impact events.
- Product Marketing: Expertise in positioning and messaging software products.
- Partnership Development: Build and manage strategic alliances.
- Press Relations: Manage press releases and media relationships.
- Leadership: Lead and develop high-performing teams.
- Analytical Skills: Use data to measure brand performance.
- Communication: Exceptional written and verbal communication skills.
Education:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA is a plus.
Experience:
- 7+ years in brand management, marketing, or partnerships, ideally in SaaS or technology.
- Proven success in global branding, events, and product marketing.
- Familiarity with telematics or IoT is a plus.
- Results-driven and organized.
- Innovative and willing to challenge the status quo.
- Passionate about technology and branding.
- Competitive salary with performance bonuses.
- Comprehensive benefits, including health and retirement plans.
- Professional growth opportunities.
- A collaborative and innovative work culture.
We are an equal-opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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