Content Marketing Manager

7 days ago

Windsor, Canada Mediabistro Full time
As a Content Marketing Manager, you'll develop and execute marketing communication plans, owning content initiatives to establish the company's voice. You'll strategically employ various content forms to drive brand awareness, social engagement, partner participation and sales growth.

About the Role
  • Own the voice of the company and be able to create content pieces that are on brand
  • Manage all affiliated social media accounts for the brand, creating content, growing the audience and engaging with followers, in collaboration with the marketing team
  • Design and implement cohesive content marketing campaigns that leverage a variety of communication mediums to help achieve business goals
  • Set the vision for content strategy and develop an editorial calendar with weekly, monthly, and quarterly content plans
  • Own content measurement including tracking how content sources influence funnel and revenue
  • Measure the results of marketing activity to inform future marketing campaigns
  • Work with the product and capital markets team to development promotions and contests to generate sales
  • Develop a diverse content portfolio for partners
  • Help our clients tell their stories to help with building our partner success program
  • Develop research-based insights that are current with trends to guide the development of our content strategy
  • Consult with sales and business operations leaders on the best channels for campaign messaging
  • Work with internal stakeholders to create unique stories about our product, company, and culture
  • Continually learn about the product from sales calls and customer discoveries
  • Conduct persona research and develop marketing profiles
  • Bring new ideas, best practices and challenge the status quo to continuously improve the content

About You

Minimum Qualifications
  • 2 years of relevant experience
  • Bachelor's Degree in Marketing, Communications, or related field
  • Experience in digital marketing, content creation, and communication management.
  • Experience writing across multiple channels; including ad copy, email marketing, social media

Preferred Qualifications
  • 5 years of relevant experience
  • Proficiency with popular content management systems
  • Experience with social media management with a proven track record of growing an audience
  • Experience creating advertisements for social platforms
  • Proven experience developing content that provokes engagement
  • Ability to analyze and understand target audiences and create personas
  • Experienced in digital marketing optimization techniques including tagging & linking.
  • Project management experience - with proven ability to prioritize multiple competing priorities.
  • Experience with digital asset creation tools

What You'll Get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks .

About Us

Rocket Mortgage® was founded in 1985. Today, we're a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We're known as experts in the mortgage industry, but we're also innovators - we strive to create the best experiences for our clients from beginning to end. And we're not your typical employer. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.

Working for Rocket Mortgage in Canada means more opportunities for you to carve your own career path forward. From our desire to revolutionize the way people get mortgages to addressing challenges big or small with outside-the-box solutions, we're not your typical employer. We'll provide you with everything you need to make sure you're successful here. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, The Pulse, at C[redacted] .

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