Manager, Product Marketing
4 weeks ago
Description
As a key member of the Digital Experience team, the Manager, Product Marketing will have the exciting opportunity to drive change and transform Kraft Heinz’ digital presence. This individual will be responsible for supporting the personalization practice across the digital platforms of our biggest brands. You will work closely with cross-functional partners to deliver thoughtful strategy and flawless execution across a variety of channels (websites, apps, email etc.).
About you:
Able to navigate ambiguity and multitask in a fast-paced environment – you have a growth mindset and are eager to adapt and learn. An excellent communicator, who can simplify complex topics. Collaborative and excel working with cross-functional stakeholders to sell through ideas, you have a strong ability to lead and influence teams to meet common objectives. Highly organized, with a keen attention for detail. You are proactive and self-motivated. A passion for emerging technology. You are on top market trends, and industry leaders who are driving change.Responsibilities:
Help mature and optimize the product and marketing personalization strategies, inclusive of: supporting segmentation and sub-segmentation strategies, ad tech and mar tech integration, proactive identification of new opportunities to expand the practice. Collaborate in building consumer journeys, identify key points for re-engagement and data enrichment per data and personalization strategies. Use business, marketing, and digital objectives to prioritize tasks and move work forward. Work collaboratively with product squads and CRM team to establish personalization use cases to drive product and email performance. Own and manage the testing backlog, creative production briefs, and execution. Analyze A/B testing and personalization performance data to define actionable insights and next steps. Work cross-functionally with brand partners to understand their priorities and participate in IAT planning. Proactively identify opportunities for personalized marketing to drive impact for the brand and business. Communicate the roll and value of personalized marketing to stakeholders across the business. Understand your audience and be able to effectively communicate to different stakeholders, with different needs and levels of technical understanding.Expected Experience & Qualifcations:
Proven experience in product marketing, brand marketing or a related field. Experience in CPG is a plus. Stakeholder and agency management - Experienced in brief writing, managing agencies and cross-functional stakeholder communications. Confident presenting to different levels of leadership across the organization. A consumer-first mindset - experience using research, data, and insights to build and evaluate consumer segments and end-to-end consumer journeys. Proven experience leveraging A/B testing and personalization to deepen user engagement. Ability to set strategy – proven experience working with SMEs to develop, deliver and optimize personalization and testing strategies. Experience developing digital content strategies is a plus. Excellence in digital execution – a bias for action and attention to detail, proven experience executing digital marketing campaigns from segmentation, testing and personalization to deployment and post reporting. Proven experience analyzing results and recommending actions to optimize. Experience in GA4 and lytics or equivalent platforms. Ability to drive performance – proven experience using digital strategies and tactics to improve owned channel performance, could include; content, testing, SEO, personalization etc.
Location(s)
Chicago/Aon Center, Toronto - Queen's Quay - Headquarters-
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