Analyst TV Revenue Management

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Analyst TV Revenue Management 

Who we're looking for: 

• An analyst who will provide specialized media revenue planning expertise to the department through extensive market knowledge including; audience research and forecasting, market pricing, audience post analysis & tracking, yield/inventory/revenue management principles, and revenue impact/assessment of programming/schedule strategies.
• A candidate who can work collaboratively with various divisions and functions within Rogers Spots & Media, including but not limited to sales, traffic, marketing, research, finance, and programming teams to enable the execution of RSM's Strategic Revenue Plan.

What you will do:

1. AUDIENCE FORECASTING                                                                 

• Responsible for the development of all Media Audience Forecasts, rationale and audience posts, for RSM Non-Sports Specialty and any future brand extensions. This includes all forecasts utilized in the sale of commercial inventory, across all stations, and all standard demos. 

 
2. PROGRAM & MARKET ASSESSMENT            

• As new data becomes available, prepares post-performance analyses of individual and collective program performance, and interprets results to modify revenue generation strategies and expectations, as required.  
• Provides insights and assessments on the competitive marketplace.  
• Additionally contributes to the development of any strategies required to address program performance, both positive and negative. 

3. PROGRAMMING ANALYSIS/CHANGES                                                         

• Aid in the development of “best practices” for ongoing Programming changes, including the saleability of programming, timing of program scheduling to maximize measured performance, as well as insights on new programming.  

4. PRICING/INVENTORY/REVENUE MANAGEMENT                                       

• Aid in establishment of ingoing pricing based on demand and competition landscape.  Adjusts program rates based on analysis of program performance, market conditions, and demographic skew to meet assigned revenue objectives.
• Develops, implements, and monitors revenue maximization strategies including the adjustment of inventory allocation and pricing levels, identifying special revenue opportunities etc.

 
5. INTERNAL SUPPORT                                                                          

• Provide various reports and analysis within several departments.  Monitor and provide insights into value of unsold, quarterly priorities, inventory wastage, RMI promo support etc.                  

6. CONTINUOUS IMPROVEMENT                                                                      

• Participate in all continuous improvement initiatives including computer system and software design improvements, pursuit of excellence in sales support and customer service, and any other marketing support undertaking.

What you bring:

• Strong knowledge of MS Office (Word, Excel, PowerPoint, Teams).
• Strong working and functional knowledge of industry tools/measurement such as InStar, S4M, etc.
• Strong knowledge of the advertising industry and how it functions, as well as relevant industry experience such as buying or planning agency side.
• Comprehensive knowledge of basic research data (i.e. Numeris) and qualitative research tools and other tools indicating market position.
• Extensive computer knowledge including Microsoft Office products (specifically for Excel the ability to work with both pivot tables and macros), and a high propensity to pick up new computer programs such as our in-house systems (i.e. S4M)
• Strong analytical skills with an acute attention to detail and strategic thinking.
• Familiarity with broadcast rights, schedules, seasons and programming an asset.
• Understanding of the Canadian broadcast landscape in terms of the competitive layout and the value of properties an asset. 

CREATIVITY :

• Requires the ability to interpret and manipulate statistical data into workable marketing and revenue augmentation strategies that will be beneficial to the ongoing success of the corporation. 
• Requires the ability to work to a variety of deadlines from long to very short term, and to prioritize and balance several ongoing projects at any one time.  Accuracy and attention to detail is vital.  Assignments require independent judgment, initiative and problem solving.

INTERPERSONAL AND COMMUNICATION SKILLS :

• Requires the ability to organize and present pertinent information in an aesthetically pleasing and easy to interpret manner.  Must be able to explain technical research concepts and terminology, both at the Sales and the client level.
• Requires advanced written communication and presentation skills, including the preparation of turn-key analyses and presentation of the results to a broad audience (e.g., executive, management, mid-management) in a clear and concise format.
• Requires the ability to coordinate activity with all staff in Media Revenue Management, from Coaching the Coordinators to managing up to both Managers and Directors.

What’s in it for you? 

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including: 

• Competitive salary & annual bonus.
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering.
• Company matching contributions to charities you support.

Growth & Development Opportunities:

• My Path: self-driven career development program.
• Rogers First: priority in applying to internal roles of interest.

Wellness Programs:

• Homewood employee & family assistance program.
• Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions.
• Low or no-cost fitness membership with access to virtual classes.

Our commitment to the environment and diversity:

• Work for an organization committed to environmental protection.
• Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

This is a hybrid work position and will require you to be in office three days per week. You can choose which days in office work best for you

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Posting Category/Function: Sales & Media
Requisition ID: 306243