Senior CRM Designer

3 weeks ago

Toronto, Canada Loblaw Companies Full time

L’utilisation du masculin à pour but d’alléger le texte



Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.

Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.

Why is this role important:
Do you have passion for creativity? Specifically developing and designing targeted digital communications to tell our brand’s story in a meaningful way. Using strong data-driven ideas in digital channels that reach millions of Canadians? Then this is the role for you. Loblaw Agency is currently looking for a Senior Designer to join our team. The Senior Designer will work in partnership with a Senior Copywriter and will play an integral role on our Loblaw Agency team. 

If this feels like it’s you, raise your hand. You are passionate about being part of a team that delivers the best CRM experience. As a Senior Designer, you thrive on taking an idea and making it different and engaging. Without forgetting the fun But above all, you make it all relevant to the customer. You understand what makes each of the CRM channels unique and you are driven by results. Whether it's a transactional tactic or large campaign, you can distill information and data insights to craft a design and experience that takes advantage of this personalized channel. You're a teammate and collaborator. 


What you'll do: 

Interpret creative briefs and deliver visually engaging, on-brand email assets for various audiences 

Taking financial concepts and translating them creatively into stories that connect with consumers and strengthen our relationship with them. 

Contribute, through a creative approach, to the constant evolution of our customer email communications through the life-cycle, including on-boarding, retention, digital adoption, up-sell and referral 

Knowledge and recommendations of best in class email strategies and tactics 

Optimizing key messages tailored by channel for email, social, mobile, in-app messages, and more 

Sourcing appropriate imagery for design needs 

Development of mock-ups and other presentation pieces 

Contributing to creative brainstorming initiatives 

Working with the Senior CRM Copywriter, develop industry leading B2C email and oversee the full process from brief to deployment 

Collaborate with the Content team and other Creative teams to leverage shareable content across channels that encourages engagement 

Integrate with creative teams and an over-arching campaign idea, where applicable 

Keep abreast of current trends and technological developments and identify ways to apply them into your work 

Working with project managers and resource managers to ensure timely delivery, and manage workflow 

Present to and build strong relationships with internal and external partners 


What you bring: 

Bachelor’s degree or Diploma, new media arts, creative advertising or equivalent 

At least 5+ years' experience as a designer in an agency environment 

Experience in Financial Services, Loyalty, and working in regulated industries would be an asset 

Strong understanding of the creative process 

Online portfolio featuring digitally focused projects 

Insight driven creative addressing various engagement audiences e.g. highly engaged, actives, lapsed and dormant with specific messages. 

Fully proficient with the design applications of Adobe Creative Suite and Microsoft Office 

Teammate – able to collaborate with all levels of internal and external partners 

Confident in presenting and articulating their work 

Ability to work and thrive in a fast-paced environment, whilst remaining calm and professional 

Strong attention to detail, highly organized and proficient in handling multiple versions 

Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté.Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE – Engagement, Tient à coeur, Respect et Excellence – guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.

Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.

Veuillez noter :
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.

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