Senior CRM Designer

2 weeks ago

Old Toronto, Canada Loblaw Companies Limited Full time

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Why is this role important:
Do you have passion for creativity? Specifically developing and designing targeted digital communications to tell our brand’s story in a meaningful way. Using strong data-driven ideas in digital channels that reach millions of Canadians? Then this is the role for you. Loblaw Agency is currently looking for a Senior Designer to join our team. The Senior Designer will work in partnership with a Senior Copywriter and will play an integral role on our Loblaw Agency team. 

If this feels like it’s you, raise your hand. You are passionate about being part of a team that delivers the best CRM experience. As a Senior Designer, you thrive on taking an idea and making it different and engaging. Without forgetting the fun But above all, you make it all relevant to the customer. You understand what makes each of the CRM channels unique and you are driven by results. Whether it's a transactional tactic or large campaign, you can distill information and data insights to craft a design and experience that takes advantage of this personalized channel. You're a teammate and collaborator. 


What you'll do: 

Interpret creative briefs and deliver visually engaging, on-brand email assets for various audiences 

Taking financial concepts and translating them creatively into stories that connect with consumers and strengthen our relationship with them. 

Contribute, through a creative approach, to the constant evolution of our customer email communications through the life-cycle, including on-boarding, retention, digital adoption, up-sell and referral 

Knowledge and recommendations of best in class email strategies and tactics 

Optimizing key messages tailored by channel for email, social, mobile, in-app messages, and more 

Sourcing appropriate imagery for design needs 

Development of mock-ups and other presentation pieces 

Contributing to creative brainstorming initiatives 

Working with the Senior CRM Copywriter, develop industry leading B2C email and oversee the full process from brief to deployment 

Collaborate with the Content team and other Creative teams to leverage shareable content across channels that encourages engagement 

Integrate with creative teams and an over-arching campaign idea, where applicable 

Keep abreast of current trends and technological developments and identify ways to apply them into your work 

Working with project managers and resource managers to ensure timely delivery, and manage workflow 

Present to and build strong relationships with internal and external partners 


What you bring: 

Bachelor’s degree or Diploma, new media arts, creative advertising or equivalent 

At least 5+ years' experience as a designer in an agency environment 

Experience in Financial Services, Loyalty, and working in regulated industries would be an asset 

Strong understanding of the creative process 

Online portfolio featuring digitally focused projects 

Insight driven creative addressing various engagement audiences e.g. highly engaged, actives, lapsed and dormant with specific messages. 

Fully proficient with the design applications of Adobe Creative Suite and Microsoft Office 

Teammate – able to collaborate with all levels of internal and external partners 

Confident in presenting and articulating their work 

Ability to work and thrive in a fast-paced environment, whilst remaining calm and professional 

Strong attention to detail, highly organized and proficient in handling multiple versions 

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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