Senior CRM Designer

6 months ago

Toronto, Canada Loblaw Companies Full time

Why is this role important:
Do you have passion for creativity? Specifically developing and designing targeted digital communications to tell our brand’s story in a meaningful way. Using strong data-driven ideas in digital channels that reach millions of Canadians? Then this is the role for you. Loblaw Agency is currently looking for a Senior Designer to join our team. The Senior Designer will work in partnership with a Senior Copywriter and will play an integral role on our Loblaw Agency team. 

If this feels like it’s you, raise your hand. You are passionate about being part of a team that delivers the best CRM experience. As a Senior Designer, you thrive on taking an idea and making it different and engaging. Without forgetting the fun But above all, you make it all relevant to the customer. You understand what makes each of the CRM channels unique and you are driven by results. Whether it's a transactional tactic or large campaign, you can distill information and data insights to craft a design and experience that takes advantage of this personalized channel. You're a teammate and collaborator. 


What you'll do: 

Interpret creative briefs and deliver visually engaging, on-brand email assets for various audiences 

Taking financial concepts and translating them creatively into stories that connect with consumers and strengthen our relationship with them. 

Contribute, through a creative approach, to the constant evolution of our customer email communications through the life-cycle, including on-boarding, retention, digital adoption, up-sell and referral 

Knowledge and recommendations of best in class email strategies and tactics 

Optimizing key messages tailored by channel for email, social, mobile, in-app messages, and more 

Sourcing appropriate imagery for design needs 

Development of mock-ups and other presentation pieces 

Contributing to creative brainstorming initiatives 

Working with the Senior CRM Copywriter, develop industry leading B2C email and oversee the full process from brief to deployment 

Collaborate with the Content team and other Creative teams to leverage shareable content across channels that encourages engagement 

Integrate with creative teams and an over-arching campaign idea, where applicable 

Keep abreast of current trends and technological developments and identify ways to apply them into your work 

Working with project managers and resource managers to ensure timely delivery, and manage workflow 

Present to and build strong relationships with internal and external partners 


What you bring: 

Bachelor’s degree or Diploma, new media arts, creative advertising or equivalent 

At least 5+ years' experience as a designer in an agency environment 

Experience in Financial Services, Loyalty, and working in regulated industries would be an asset 

Strong understanding of the creative process 

Online portfolio featuring digitally focused projects 

Insight driven creative addressing various engagement audiences e.g. highly engaged, actives, lapsed and dormant with specific messages. 

Fully proficient with the design applications of Adobe Creative Suite and Microsoft Office 

Teammate – able to collaborate with all levels of internal and external partners 

Confident in presenting and articulating their work 

Ability to work and thrive in a fast-paced environment, whilst remaining calm and professional 

Strong attention to detail, highly organized and proficient in handling multiple versions 

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