Assistant Shopper Marketing Manager
4 weeks ago
Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Co. For more than 125 years,The J.M. Smucker Co. has been trusted to deliver quality food consumers trust for themselves andtheir families. Guided by a vision to engage, delight, and inspire consumers by building brands theylove and leading in growing categories, Smucker has grown to be a well-respected North Americanmarketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands.This includes offering beloved brands such as Jif®, Folgers® and Milk-Bone® as well as leadingbrands exclusive to Canada including Robin Hood®, Five Roses®, Carnation® and Bick's®.
At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employeethe opportunity to contribute and thrive in their own unique way. We want you to become part ofthe Smucker Family; to become part of our journey of growth and thriving together. Join Smuckerand experience a place where everyone can be their whole self, is respected, included and treatedequitably, has a voice and can make an impact.
Our Company remains rooted in the values established at our founding and as defined by ourBasic and Our Commitment to Each Other. For more information about our Company, visit.
At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employeethe opportunity to contribute and thrive in their own unique way. We want you to become part ofthe Smucker Family; to become part of our journey of growth and thriving together. Join Smuckerand experience a place where everyone can be their whole self, is respected, included and treatedequitably, has a voice and can make an impact.
Our Company remains rooted in the values established at our founding and as defined by ourBasic and Our Commitment to Each Other. For more information about our Company, visit.
Position Title: Assistant Manager, Shopper Marketing
Reports To: Manager, Shopper Marketing
Location: Markham, Ontario (Hybrid Work model)
POSITION SUMMARY
The Assistant Shopper Marketing Manager will lead national and account specific omni-channel activations for assigned categories/brands and retail partners. The incumbent will assist in the development of shopper strategy and annual plans, leveraging key brand and retailer priorities and shopper insights to develop breakthrough programs driving profitable growth. They will collaborate cross functionally across multiple teams (Brand, Sales, Insights, Trade, Category and Finance) to ensure shopper marketing programs are appropriately supporting Canadian strategic initiatives.
ESSENTIAL JOB FUNCTIONS SUMMARY
Strategy and Analytics
Assist in the development of annual shopper marketing plans and customer presentations for assigned categories and retailersCollaborate with cross functional teams to execute post-promo analysis on shopper marketing programs and apply learnings to future programs, driving continuous improvementCollaborate with category management and shopper insights to identify trends and actionable shopper and retailer insightsDemonstrate clear understanding of brand and customer key strategies and prioritiesProject Management and Execution:
Lead development of seamless end-to-end execution, including creative, printing, and distribution, of national and account specific programsCollaborate with cross functional teams, field teams, and agency partners to execute omni-channel activations with excellenceLead coupon management, including redemption analysis and executing cross category coupon blitz programsDevelop and maintain shopper marketing budget, including managing purchase orders, invoice payments and budget reconciliationsDevelop and manage project timelines and trackers, communicating project progress to key stakeholdersManage legal approval submissions, including creative, contracts and NDAsTrack and archive internal and competitive executions, including images of in-store POS, flyers and digital creativeRelationship Building
Build relationships with key cross-functional stakeholders, agencies and vendor partnersQUALIFICATIONS
Relevant Degree or Diploma or equivalent experience (Marketing focus an asset)2+ years of experience in brand marketing, shopper marketing, sales, and/or category management is requiredCreative and innovative thinker that’s results orientated and comfortable challenging the status quoDemonstrated ability to manage multiple projects with competing deadlines and resource needsExperience working with teams, preferably cross-functional teamsProficiency in both strategic thinking and attention to detailExcellent analytical, problem solving, and communication skillsStrong initiative and ability to work independentlyWe are looking for varied perspectives which include diverse experiences that can add value to ourteam. We encourage you to apply even if you are unsure whether your experience matches everyrequirement above.
Smucker Foods of Canada Corp. is committed to a diverse and inclusive workplace. We are an equalopportunity employer and do not discriminateon the basis ofrace, national origin, gender, genderidentity, sexual orientation, disability, age or other legally protected status. Should you require anyassistance or accommodation within any step of the recruitment and selection process, pleasemake them known when contacted andwewill work with you to help meet your needs.Accommodation may include but is not limited to an alternate format documents, ASL Interpreter,or Assistive Technology.
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