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(Assistant) Brand Manager
5 months ago
Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Company. For more than 120 years, The J.M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. In consumer foods and beverages, its brands include
_Smucker's_®,
_Folgers_®,
_Jif_®,
_Dunkin’ Donuts_®,
_Crisco_®,
_Café Bustelo_®,
_R.W. Knudsen Family_®,
_Sahale Snacks®, Smucker's_®
_Uncrustables_®,
_Robin Hood_®, and
_ Bick’s_®. In pet food and pet snacks, its brands include
_Rachael Ray_®
_Nutrish®, Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, _and
_Nature’s Recipe®_. The Company remains rooted in the
_Basic Beliefs_ of
_Quality, People, Ethics, Growth,_ and
_Independence_ established by its founder and namesake more than a century ago. For more information about our Company, visit
- At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employee the opportunity to contribute and thrive in their own unique way. We want you to become part of the Smucker Family; to become part of our journey of growth and thriving together. Join Smucker and experience a place where everyone can be their whole self, is respected, included and treated equitably, has a voice and can make an impact.
Our Company remains rooted in the values established at our founding and as defined by our Basic
_Beliefs_ and Our Commitment to Each Other. For more information about our Company, visit
- JOB TITLE: (Assistant) Brand Manager - 12 month contract
- REPORTS TO: Marketing Director
- LOCATION: Markham, Ontario (Hybrid)
JOB SUMMARY:
Reporting to the Director of Marketing, assist the business leader in the management of the brand(s), including conducting ongoing evaluation of the business(es), providing insights leveraging your analytical skills to course correct as required to achieve sales, market share and profit targets. Assist in developing and executing marketing communication and annual business plans as well as packaging and product launch projects with excellence via solid project management, communication and collaboration abilities.
KEY RESPONSIBILITIES:
- Insights/Analytics: Prepare and present ongoing monthly business analyses leveraging multiple sources of data (consumption, shipment, financial, syndicated, custom) to explain variances and identify forward-looking opportunity/risk to planned share, sales and profit
- Assist brand and insights team in developing consumer and shopper research strategies and assets
- Budget Management: Manage, reconcile and process expenses within brand budget
- Planning/Strategy: Conduct and present thorough business analysis on yearly basis in conjunction with cross functional team and identify key issues and opportunities
- Assist in development of annual strategies and business plans
- Packaging: Lead label design projects in response to regulatory directives, product changes or artwork refreshes
- Marketing Communications: Execute with excellence annual marketing communication plan to drive awareness, consideration and conversion with our consumers and shoppers including:
- Assisting with brief development through to execution of the initiatives in conjunction with internal and external agency stakeholders
- Assisting with advertising creative, media and new product initiatives
- Leading activation of consumer and retail promotional marketing projects including post mortems and sales presentations
- Innovation: Support innovation projects from concept to commercialization in conjunction with cross-functional team which includes regulatory, legal, project management, customer strategy, demand and supply
OVERALL QUALIFICATIONS:
- Undergraduate degree or diploma in business OR alternative degree or diploma with relevant business experience
- 1-2 years of experience
- Strong analytical mind-set
- Solid communication, project management and creative problem-solving skills
- Experience working within team environment
- Ability to manage multiple projects with competing deadlines and resource needs with attention to detail
- Illustrates Initiative and ability to work independently
- Proficient Microsoft office software (powerpoint, excel, word)
- Some local day travel required, potential for overnight North American travel 1-2 times annually
Smucker Foods of Canada Corp. is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or other legally protected status. Should you require any assistance or accommodation within any step of the recruitment and selection process,
