Marketing Manager

1 month ago

Niagara Falls, Canada NPA WorldWide Full time
Job description:
  • Leading and mentoring the marketing department
  • Establishing and implementing processes to algin strategies and responsibilities across e-commerce, design and brand marketing
  • Developing and managing the annual department budget
  • Driving the development, implementation, and execution of marketing plans for several different brands
  • Overseeing key goals in sales, brand marketing and content across all marketing channels
  • Guiding brand strategy and alignment
  • Managing and negotiating with 3rd parties and managing the relationships with public relations agencies, influencers, etc.
  • Tracking, and optimizing the effectiveness and impact of marketing initiatives
  • Planning and executing digital marketing campaigns (paid advertising, email marketing, social media)
  • Formulating and executing strategies to increase brand awareness through content marketing and enhancing Google ranking
  • Utilizing SEO strategies to enhance organic search rankings and drive relevant traffic
  • Developing customer engagement strategies to enhance brand loyalty, increase customer lifetime value and encourage word of mouth traffic
  • Monitoring and analyzing KPIs related to online sales, website traffic, conversion rates and customer acquisition cost
Qualifications:

The Ideal Candidate:

  • Post-secondary education in Marketing, Communications, or related field
  • 7+ years of digital brand management experience
  • Previous experience leading social media, public relations, and content
  • 5+ years of leadership experience
  • Proficiency in SEO, E-Commerce, Email Marketing and Google Analytics
  • Experience with social media analytics platforms
  • Proficiency in Microsoft Office

Complimentary Experience:

  • Experience working with consumer goods
Why is This a Great Opportunity:
  • Competitive compensation
  • Comprehensive benefits
  • Education and professional development assistance
  • RRSP matching
  • Fitness incentives
  • Relocation allowance

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