Manager, Direct Marketing

2 weeks ago

Newmarket, Canada Southlake Regional Health Centre Full time
We deliver a wide range of healthcare services to the communities of northern York Region and southern Simcoe County. Our advanced regional programs include Cancer Care and Cardiac Care and serve a broader population across the northern GTA and into Simcoe-Muskoka.

Our team of nearly 6,000 staff, physicians, volunteers, students and Patient and Family Advisors are committed to creating an environment where the best experiences happen. As a recognition of our commitment to quality and patient safety, we have received the highest distinction of Exemplary Standing from Accreditation Canada.

Job Summary

Primary Responsibilities

About the Marketing & Communications Team

The Marketing & Communications Team drives brand development and omni-channel alignment. This includes developing an integrated strategy based on a broad strategic brand, in alignment with Southlake, to support community engagement and fundraising activities foundation-wide. Through the creation of high quality content and data-driven strategies, the MarComm Team helps convert engagement in action, inspiring donors to give and demonstrating their impact. The team also provides creative and digital services to support fundraising and community giving programs and is responsible for the Foundation’s media/public relations. The Team is responsible for annual direct marketing and fundraising, with a view to growth (in both donors and revenue) within the programs and identification of potential major and planned giving donors to add to the Foundation’s pipeline for cultivation and stewardship to optimize growth.

Qualifications

•A University Degree, College Diploma, or a combination of comparable skills and experience
•A minimum of six (6) years of progressive fundraising experience in a non-profit environment with a focus on the management of an annual giving/direct marketing program and experience in digital and direct mail, with a track record of annual fund growth and success
•Advanced knowledge, experience, and use (4 years minimum) of Raiser’s Edge with the ability to: create/amend queries, pull lists, export lists, upload lists, and manage/amend donor records
•Past supervisory experience an asset
•Experience using Luminate with the ability to pull relevant data for tracking/reporting
•Experience working with a Direct Marketing Agency partner is an asset
•Exemplary project management and organizational skills with a focus on attention to detail
•Deadline and measurable results-oriented
•Knowledge of non-profit/annual giving best practices and a demonstrated commitment to continuous learning in your field
•Creative thinker
•Demonstrated ability to conceive and implement successful list-building strategies
•Data savvy with the ability to build and maintain tracking reports/dashboards to analyze data, extract meaningful insights and KPI analysis, and make recommendations throughout the year to ensure program success
•Excellent communication skills (verbal and written) and interpersonal skills
•Ability to work with senior leaders, physicians, etc., effectively and professionally
•Demonstrates cross-functional collaboration in all aspects of your work
•Proven ability to create, track budgets to monitor progress to plan to attain financial and program goals within prescribed timelines
•Proven ability to exercise diplomacy and good judgment
•Proficient in the use of all corporate productivity tools including Excel, Word, PowerPoint
•Ability to maintain confidentiality
•CFRE is an asset (or other related designations).

As the successful candidate you must have a valid driver’s license, access to a vehicle, and the ability to work occasional evenings and weekends.
If you have the qualifications, commitment, and passion to join us and raise the bar for healthcare philanthropy in our communities, we would like to hear from you. It is an exciting time to be at Southlake. Southlake Foundation offers a competitive compensation package, including a benefits package that with a defined-benefit pension program. Remuneration will be commensurate with experience and qualifications.
We also aim to provide flexibility to enable work/life balance (hybrid environment with 3 days in-office per week). If interested, please apply with cover letter and resume at southlake.ca/careers.

As a condition of employment, you are required to submit proof of COVID-19 vaccination to the Hospital’s Occupational Health and Safety department. Successful candidates will be required to submit proof of COVID-19 vaccination (two doses) from the Ontario Ministry of Health website or other authorized source directly to the Occupational Health and Safety department. In the event that you are unable to be vaccinated as a result of a ground protected under the Human Rights Code, you may submit a written explanation of the ground and any supporting documentation to determine if you are exempt from this requirement to the recruitment team.

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