PPC Specialist

2 months ago

Calgary, Canada ABM College Full time
Job description

PPC Specialist

Job Description

ABM College is one of the leading career training institutions in Alberta and Ontario. Throughout its history, ABM College has provided students with professional training, academic knowledge, and the right skill-set to meet employment market demands.

ABM College is currently looking for a highly creative, exceedingly talented, and exceptionally motivated PPC Specialist to create and maintain a strong online presence of ABM College and increase lead generation through organic traffic.

Responsibilities:

  • Write attractive and concise copy for adverts.
  • Participate in forming effective paid search strategies.
  • Launch and optimize various PPC campaigns.
  • Suggest and develop new campaigns across multiple channels.
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing).
  • Be involved in keyword selection and audience targeting.
  • Monitor budget and adjust bids to gain better leads.
  • Track KPIs to assess performance and pinpoint issues.
  • Produce reports for management (e.g. dashboards).
  • Maintain partnerships with PPC ad platforms and vendors.
  • Keep abreast of PPC and SEM trends.
  • Do competitive analysis to generate quality leads

Requirements:

  • Proven experience of generating leads Approx. 3000 leads per month.
  • Experience in education sector.
  • Experience in data analysis and reporting.
  • Current SEO and digital marketing concepts.
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo).

Job Type: Full-time

Schedule:

  • Monday to Friday
Work Location: In person

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