Vice President, Content Strategy and Insights

3 months ago

Toronto, Canada Royal Bank of Canada> Full time

Job Summary

Job Description Summary
What is the opportunity?

The Vice President will be responsible for leading the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique opportunity to partner with business leaders in support of RBC Capital Markets’ growth goals, deliver insights to clients that drive competitive differentiation and gain a deeper knowledge of the themes and trends impacting global economies, markets and industries.

This position will be highly focused on content strategy, planning, development and execution to support business objectives, drive client engagement and articulate the RBC story. The Vice President will report to the Global Head of Content Strategy and Insights and partner closely on business engagement and management of all strategic and operational aspects of the global team. The Vice President will play a central role in content origination and coordination across omni-channel campaigns, including digital and traditional touchpoints, and will collaborate with cross-functional teams to optimize the digital experience to ensure it supports the client journey strategy.

The successful candidate will work closely with Corporate Communications, members of the Client and Marketing Strategy Group across regions, and most importantly with business leaders globally, to develop and execute marketing strategies that help position the business for success.

Job Description

What will you do?

The successful candidate will be responsible for the following:

  • Work closely with the Global Head of Content Strategy and Insights and members of the Client and Marketing Strategy team (Brand, Business Marketing, Conference and Events) to create strategic thought leadership programs and campaigns to support business goals, promote our expertise/capabilities and engage capital markets’ clients globally.
  • Lead engagement and collaboration efforts with business partners across Global Investment Banking, Corporate Banking, Global Markets, Sustainable Finance, Research and more on priority projects and initiatives, as well as targeted client marketing initiatives.
  • Drive and oversee content marketing strategy, planning, development and execution with members of the Content Strategy and Insights team.
  • Manage editorial resources, including agency partners and studio capabilities, to create and deliver exceptional content and digital experiences for clients.
  • Partner with Digital and Social Media team to drive editorial/messaging strategy for paid media, develop digital strategies and execute email nurture campaigns that drive engagement with priority capital markets’ client segments.
  • Coordinate with the Conference & Events team to drive activation strategies and manage content initiatives for RBC proprietary conferences, industry sponsorships and other key business initiatives.
  • Engage regularly with the corporate communications team to ensure alignment on priorities and messaging, partner on major brand initiatives and explore strategic PR opportunities.
  • Develop a strong understanding of client consumption behaviors and what makes content more engaging and shareable with target audiences.
  • Learn to monitor and interpret key metrics for content marketing campaigns and help identify ways to optimize performance.   

What do you need to succeed?

Must-have

  • BA in Marketing, Communications and/or Business-related degree
  • 10+ years of work experience in B2B Financial Services Marketing or Management Consulting; prior experience with Capital Markets, Asset Management or Institutional Investor firms preferred.
  • Strategic mindset, problem solver with client-focused approach; ability to think creatively and tactically to drive business outcomes; continuous desire to improve, learn, add value.
  • Excellent writing and presentation skills, with an ability to generate new ideas and turn them into compelling thought leadership.
  • Strong relationship management, project management and interpersonal skills; ability to work well within and across a team with experience driving results and consensus across a large number of stakeholders.
  • Navigate effectively ambiguous situations and be resourceful and solutions oriented.
  • Highly organized and entrepreneurial, ability to work on multiple projects in a fast-paced corporate environment while maintaining a high attention to detail.
  • Analyze and synthesize data to deliver meaningful insights to drive business decision-making.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • Opportunities to do challenging work
  • Opportunities to building close relationships with clients

RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

  • Drives RBC’s high-performance culture
  • Enables collective achievement of our strategic goals
  • Generates sustainable shareholder returns and above market shareholder value

Job Skills

Additional Job Details

Address:

ROYAL BANK PLAZA, 200 BAY ST:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

CAPITAL MARKETS

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2024-10-01

Application Deadline:

2024-12-02

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
​​​​​​​
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

  • Vice President, Content Strategy and Insights

    3 months ago

    Toronto, Canada Royal Bank of Canada Full time

    **Job Summary** Job Description Summary What is the opportunity? The Vice President will be responsible for leading the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique...

  • Vice President, Content Strategy and Insights

    3 weeks ago

    Toronto, Canada RBC Full time

    Job Summary Job Description Summary What is the opportunity? The Vice President will be responsible for leading the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique opportunity...

  • Vice President, Content Strategy and Insights

    3 weeks ago

    Toronto, Canada RBC Full time

    Job Summary Job Description Summary What is the opportunity?The Vice President will be responsible for leading the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique opportunity to...

  • Vice President, Content Strategy and Insights

    3 months ago

    Toronto, Canada Royal Bank of Canada Full time

    **Résumé du travail** Diriger les campagnes de marketing et les études de marché visant de nouveaux produits ou concepts promotionnels. Surveiller la dimension du marché, la part de marché de l’entreprise et sa position concurrentielle et rédiger des rapports à ce sujet. Superviser toutes les unités ainsi que le personnel de direction générale...

  • Vice President, Content Strategy and Insights

    3 weeks ago

    Toronto, Canada RBC Full time

    Rsum du travail Diriger les campagnes de marketing et les tudes de march visant de nouveaux produits ou concepts promotionnels. Surveiller la dimension du march, la part de march de lentreprise et sa position concurrentielle et rdiger des rapports ce sujet. Superviser toutes les units ainsi que le personnel de direction gnrale principale et de direction...

  • Vice President, Content Strategy and Insights

    3 weeks ago

    Toronto, Canada RBC Full time

    Rsum du travail Diriger les campagnes de marketing et les tudes de march visant de nouveaux produits ou concepts promotionnels. Surveiller la dimension du march, la part de march de lentreprise et sa position concurrentielle et rdiger des rapports ce sujet. Superviser toutes les units ainsi que le personnel de direction gnrale principale et de direction...

  • Vice President, Content Strategy and Insights

    3 months ago

    Toronto, Canada Royal Bank of Canada> Full time

    Résumé du travailDiriger les campagnes de marketing et les études de marché visant de nouveaux produits ou concepts promotionnels. Surveiller la dimension du marché, la part de marché de l’entreprise et sa position concurrentielle et rédiger des rapports à ce sujet. Superviser toutes les unités ainsi que le personnel de direction générale...

  • Vice president, content strategy and insights

    3 months ago

    Old Toronto, Canada RBC Full time

    Rsum du travailDiriger les campagnes de marketing et les études de marché visant de nouveaux produits ou concepts promotionnels. Surveiller la dimension du marché, la part de marché de l'entreprise et sa position concurrentielle et rédiger des rapports à ce sujet. Superviser toutes les unités ainsi que le personnel de direction générale principale...

  • Senior Vice President of Strategic Insights

    6 days ago

    Old Toronto, Canada Tari Labs, LLC. Full time

    At Tari Labs, LLC., we're looking for a highly experienced Senior Vice President, Asset Management to lead our Strategy and Insights department. This role requires a strong track record of delivering strategic advice and analysis to executive teams, with a focus on driving business outcomes.About the RoleWe are seeking an exceptional leader to drive the use...

  • Digital Vice President

    3 weeks ago

    Old Toronto, Canada ExecThread Full time

    p>The Company is seeking a Vice President for Supermarket Analytics to lead the Loyalty and Analytics function within the division. The successful candidate will be responsible for developing and owning the data and analytics strategy, driving agility with advanced insights, and partnering with business units to achieve data accuracy and process...

  • Vice President, SuperMarket Analytics

    3 weeks ago

    Old Toronto, Canada ExecThread Full time

    The Company is seeking a Vice President for Supermarket Analytics to lead the Loyalty and Analytics function within the division. The successful candidate will be responsible for developing and owning the data and analytics strategy, driving agility with advanced insights, and partnering with business units to achieve data accuracy and process requirements....

  • Vice President, Insights

    4 months ago

    Toronto, Canada Infrastructure Ontario Full time

    Infrastructure Ontario (IO), an Ontario crown corporation, provides a wide range of services to support the Ontario government’s initiative to modernize and maximize the value of public infrastructure and realty. IO has been recognized domestically and internationally for the way it does business and the success it has had with its major projects, real...

  • Vice President, Corporate Strategy

    6 months ago

    Toronto, Canada Thomson Reuters Full time

    **Vice President, Corporate Strategy** The Vice President, Corporate Strategy will lead our overall growth plan and strategic initiative portfolio to identify and assess growth and innovation opportunities for Thomson Reuters. This role involves working closely with key stakeholders and senior leaders across the organization to assess organizational...

  • Vice President, Social

    1 month ago

    Toronto, Canada Mediabistro Full time

    VICE PRESIDENT - SOCIAL & INFLUENCER STRATEGY At Weber Shandwick, we build brand stories designed to earn attention, coverage and conversation. We're a passionate and diverse team that protects and promotes some of Canada's (and the world's) most iconic and beloved brands ... and has fun while doing it! If you're a dynamic digital and social leader with an...

  • Vice-president, Corporate Strategy

    8 months ago

    Toronto, Canada CIBC Full time

    We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are...

  • Vice President, Policy

    4 months ago

    Toronto, Canada Public Policy Forum Full time

    The Public Policy Forum is seeking a broad-minded, intellectually ambitious and entrepreneurial leader with a passion for public policy and a track record in one or more of government, academia, think tanks or related organizations. We are looking for a doer and thinker, someone enthusiastic about engaging with our many partners and ready to lead a team of...

  • Vice President Marketing and Brand Strategy

    7 months ago

    Toronto, Canada Unity Health Toronto Full time

    St. Michael's Hospital Foundation (SMHF) is the exclusive fundraising organization to generate and manage philanthropic funds for St. Michael's Hospital and Providence Healthcare, within Unity Health Toronto. Through multiple lines of fundraising income generation and stewardship activity, SMHF, in conjunction with Unity Health, will define and promote the...

  • Vice President, Content Strategy

    6 months ago

    Toronto, Canada Paramount Full time

    **Overview & Responsibilities**: We are seeking a VP, Content Strategy & Programming to lead the content strategy, acquisitions, and programming for Paramount+ for Canada! This is a key role on the international streaming content team that will help define and carry out our content proposition and channel/programming strategy for Canada. The VP, Content...

  • Vice President, Product Marketing

    6 months ago

    Toronto, Canada Equinix Full time

    Vice President, Product Marketing Equinix is the world’s digital infrastructure company, operating 245+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global...

  • Vice President Consulting Services

    5 days ago

    Old Toronto, Canada CLevelCrossing Full time

    p>Hill Knowlton Strategies Canada is looking for a Vice President, Creative Strategy to become an accelerant and catalyst. Working with the Innovation and Creativity Hub and Studio teams, the selected candidate will help H K become a leading creative, strategic and innovation hub for our clients and broader network.As a Creative Strategist, you’re able to...