Vice President, Content Strategy and Insights

2 months ago

Toronto, Canada Royal Bank of Canada Full time

**Résumé du travail**

Diriger les campagnes de marketing et les études de marché visant de nouveaux produits ou concepts promotionnels. Surveiller la dimension du marché, la part de marché de l’entreprise et sa position concurrentielle et rédiger des rapports à ce sujet. Superviser toutes les unités ainsi que le personnel de direction générale principale et de direction générale au sein des groupes ou familles de fonctions et des unités opérationnelles, et articuler la vision stratégique pour la portée de la gestion.

**Description du poste**

**What will you do?**
- Work closely with the Global Head of Content Strategy and Insights and members of the Client and Marketing Strategy team (Brand, Business Marketing, Conference and Events) to create strategic thought leadership programs and campaigns to support business goals, promote our expertise/capabilities and engage capital markets’ clients globally.
- Lead engagement and collaboration efforts with business partners across Global Investment Banking, Corporate Banking, Global Markets, Sustainable Finance, Research and more on priority projects and initiatives, as well as targeted client marketing initiatives.
- Drive and oversee content marketing strategy, planning, development and execution with members of the Content Strategy and Insights team.
- Manage editorial resources, including agency partners and studio capabilities, to create and deliver exceptional content and digital experiences for clients.
- Coordinate with the Conference & Events team to drive activation strategies and manage content initiatives for RBC proprietary conferences, industry sponsorships and other key business initiatives.
- Engage regularly with the corporate communications team to ensure alignment on priorities and messaging, partner on major brand initiatives and explore strategic PR opportunities.
- Develop a strong understanding of client consumption behaviors and what makes content more engaging and shareable with target audiences.
- Learn to monitor and interpret key metrics for content marketing campaigns and help identify ways to optimize performance.

**What do you need to succeed?**

**Must-have**
- BA in Marketing, Communications and/or Business-related degree
- 10+ years of work experience in B2B Financial Services Marketing or Management Consulting; prior experience with Capital Markets, Asset Management or Institutional Investor firms preferred.
- Strategic mindset, problem solver with client-focused approach; ability to think creatively and tactically to drive business outcomes; continuous desire to improve, learn, add value.
- Excellent writing and presentation skills, with an ability to generate new ideas and turn them into compelling thought leadership.
- Strong relationship management, project management and interpersonal skills; ability to work well within and across a team with experience driving results and consensus across a large number of stakeholders.
- Navigate effectively ambiguous situations and be resourceful and solutions oriented.
- Highly organized and entrepreneurial, ability to work on multiple projects in a fast-paced corporate environment while maintaining a high attention to detail.
- Analyze and synthesize data to deliver meaningful insights to drive business decision-making.

**What’s in it for you?**

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
- Leaders who support your development through coaching and managing opportunities
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
- Opportunities to building close relationships with clients

RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

- Drives RBC’s high-performance culture
- Enables collective achievement of our strategic goals
- Generates sustainable shareholder returns and above market shareholder value

**Compétences professionnelles**

**Détails supplémentaires de l’emploi**

**Adresse**:
ROYAL BANK PLAZA, 200 BAY ST:TORONTO
**Ville**:
TORONTO
**Pays**:
Canada
**Nombre d’heures de travail par semaine**:
37.5
**Type d’emploi**:
temps plein
**Secteur d’activité**:
Marchés des Capitaux
**Type de fonction**:
Régulier
**Type d’échelle salariale**:
Salarié
**Date d’affichage**:
2024-10-01
2024-12-02

**Inclusion et équité en matière d’emploi**

À RBC, nous favorisons la diversité et l’

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