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Group Director, Activation

4 months ago

Toronto, Canada GroupM Full time

Description

Position at GroupM Nexus

GROUP DIRECTOR, ACTIVATION

IMPACT

The Group Account Director, Activation is responsible for management and leadership of unified and client-focused Search, Social, Programmatic and eCommerce activation teams within the agency.

KEY ACCOUNTABILITIES

Client and Agency

Establish, own, monitor, optimize, performance metrics of client campaigns within relevant platforms Work with clients, agency leadership and performance leads to uncover business needs and objectives Develop, maintain and refine trusted relationships and service levels that bridge key client and agency stakeholders Proactively identify and solve client risks before they escalate

Team Leadership

Lead unified multi-channel activation team members supporting Search, Social, Programmatic and e-Commerce campaign planning, execution, and optimizations to achieve client KPIs and award-winning outcomes Provide strategic input to manage and develop campaigns with various strategies, such as, prospecting, remarketing, contextual targeting to meet client goals Oversee client activation performance audits and GroupM best practice implementation to enhance client outcomes across channels Lead deployment of available GroupM automation and product solutions across agency clients Develop process and lead compliance to mitigate risk throughout media activation lifecycle Understand clients' business and coach team members to enhance client performance with new ideas Assist agency teams and clients to define their performance marketing approach to achieve business results Manage project plans, scope of work, and timelines meeting delivery all required expectations Develop relationships of key platform partners Develop and own activation team staff plans (onshore / offshore), monitoring hours to ensure effective client-focused service levels and efficiency Ensure best practice optimization approaches to meet client objectives as well as workflows with internal groups Lead team & agency training sessions related to media activation and GroupM best practices. P&L and Business Development Support Collaborate with Media Solutions & agency partners to identify and develop proposals Support client growth roadmap creation and overall product adoption Support budget development and client forecasting Develop media strategies for new business pitches Collaborate with agency and wider GroupM / Nexus team to identify opportunities for SEO, Content, and other services JOB REQUIREMENT 8+ years of related industry experience, and demonstrated strong client relationship responsibility, preferably agency: Paid Search, Paid Social, Programmatic, eCommerce, SEO Microsoft Office: Excel, Word, PowerPoint, Outlook Demonstrated track record of client relationship development and service Strong knowledge or proven experience account management/coordination, buying, client/campaign strategy, and media planning Highly developed communication (oral and written) and interpersonal skills Excellent organizational, time management and multi-tasking skills Advanced ability to plan, implement and manage strategic and operational initiatives Keen attention to details, robust critical thinking and proactive problem-solving Foster a team culture that creates highly effective teams who delight clients with great service and media results Experience in leading cross functional teams

COMPETENCIES

Core Competencies:

Accepts Responsibility Demonstrates commitment to grow, coach and mentor team members. Consistently addresses and takes corrective action when targets are not met. Manages and accepts responsibility for team performance and results. Continuous Learning & Development Identifies future competencies and required expertise in learning and development. Stays up to date with emerging trends in the industry. Encourages the team to network with professionals to maintain up to date knowledge. Integrity Promotes ethics and best behaviors always keeping a respectful demeanor. Inspires and mentor others to demonstrate principle-driven courage. Ensures decisions are made consciously, minimizing bias. Teamwork & Collaboration Is active in creating synergy across functions. Acts as a role model and provides coaching and mentoring. Builds trust and teamwork. Leadership Competencies : Impact & Influence Identifies linkages, relationships and reporting structures of decision makers. Initiates and builds key relationships to generate support for ideas. Uses personal influence to motivate others to action. Leverage Expertise Encourages a data driven approach. Acts as a technical or subject matter resource in non-routine situations. Introduces new technologies to increase the functionality of teams. Relationship Building Establishes effective communication approaches to achieve trust and respect. Coach teams to grow professional networks and develop relationship-building skills. Strengthens work relationships by contributing to team meetings and group activities. Team Leadership Ensures the team has the appropriate resources and autonomy to succeed. Looks for new and better ways to generate team ideas. Quickly recognizes conflicting priorities, initiating collaborative approaches to resolution. Role Competencies: Listening, Understanding & Responding Demonstrates a willingness to share and encourage innovative ideas. Develops and delivers against well-defined communication plans. Inspires people to create an environment that is conducive to productive communication. Self Awareness & Feedback Views challenges as opportunities for growth and development. Demonstrates self-control and manages the emotions of teammates during adverse times. Self-reflects, reviews setbacks, and draws learning points into new behaviors. Taking Initiatives Coaches team members to recognize and appropriately act on new situations. Builds an environment that encourages contribution to implement new ideas. Empowers others to increase their involvement, support, efforts, and initiatives. Organizational Planning Accounts for long-term implications in dealing with current problems and issues. Develops strategies, programs, processes, and initiatives that support hyper-growth. Accurately combine people, process, and technology to achieve strategic goals. GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the  more great  work we can create together .