Associate Director, Performance

2 months ago

Toronto, Canada Cossette Media Full time

At Cossette, bright people shine their brightest. Because we get to work with iconic brands. On projects that always reflect our biggest strengths. And give us a chance to be in the spotlight, here and abroad. Plus, we’re surrounded by brilliant colleagues who ignite our passion daily. Working here is plugging into a collective energy like no other. And giving your skill set and talent a huge spark.

Your role 

The ideal talent has significant experience managing paid search campaigns as well as expertise in paid advertising strategies, performance optimization and data analysis.

The talent will be responsible for developing, implementing and optimizing paid search (SEM) campaigns to maximize performance and achieve performance goals set for our clients. In addition, they will be responsible for managing and overseeing the paid search practice for our clients, ensuring the adoption and continuous improvement of best practices.

what you will do.

Lead the development and implementation of innovative search strategies for our clients. Oversee the management and optimization of campaigns on search platforms (Google Ads, Microsoft Ads, Google Search Ads 360). Analyze campaign performance and provide recommendations based on precise insights. Work closely with internal teams (strategy, planning, data) to guarantee consistency and optimal effectiveness of campaigns. Train and support internal teams and clients on search best practices. Monitor trends and new developments in the field of search and craft POVs for internal and external stakeholders. Train and supervise your team on search best practices and quality assurance. Work in partnership with the Group Performance Director to ensure effective delivery. Exceed performance targets through effective activation. Support senior client and stakeholder relationships through effective communication and touchpoint strategies. Partner engagement and relationship management (Google, Microsoft).

what you bring.

5+ years of experience managing campaigns on search platforms. Technical Knowledge: Mastery of the main search platforms (Google Ads, Microsoft Ads, Google Search Ads 360). Data Analysis: Strong analytical skills and mastery of performance measurement tools. Ability to interpret data and transform insights into strategic actions. Communication Skills: Excellent written and oral communication skills, with the ability to present clear and compelling reports and recommendations. A didactic spirit and enjoy passing on your knowledge and skills to others. Certification: Google Search required. Autonomy: Ability to work independently and in a team, to take initiatives and manage several projects simultaneously. People Management: Experience managing and nurturing direct reports. Driven by a curiosity of leveraging AI tools to advance our clients work and objectives

What’s in it for you: 

We value the ‘whole you’

An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients  Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions  Generous Vacation starting at 3 weeks + 1 extra week over the holidays Agency summer days (exact policy differs per campus and agency) Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices) Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more

We are obsessed with learning and being better humans

In-house learning & development sessions and annual career and growth conversations’ Access to internal network of opportunities across all agencies Focus on developing BIMPOC Talent via our BIMPOC Mentorship Program Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We invest in your health and wellness:

Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family. A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises. Maternity leave top up program.

This job description expires on Oct 9, 2024.

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