Senior Creative Director

6 months ago

Toronto, Canada Amazon Advertising Canada Inc. Full time
Are you a conceptual and strategic thinker who can also roll-up their sleeves and write traffic-stopping headlines, compelling body copy, and persuasive pitch decks? Are you passionate about building bespoke brand experiences that deliver actionable results? Are you a natural story-teller? Do you have an award-winning portfolio that showcases both disruptive creativity and clearly stated business impact? Can you thrive in a fast-paced environment with high levels of ambiguity? Can you deliver bold and break-though customer-centric ideas driven by data and insights?

Amazon Ads is seeking a hands-on Creative Director/Copywriter to join our Brand Innovation Lab (BIL) team, where you will lead and develop one-of-a-kind campaigns for a wide range of global brands across every advertising vertical. You'll work alongside a team of senior art directors, program managers, and software developers to create innovative campaigns across the full Amazon Canvas (Prime Video, Monday Night Hockey, Twitch, Amazon Music, Audible, OOH/Experiential, Alexa, Retail, FireTV, etc), while being solely responsible for all copy requirements. You'll help execute projects, provide creative guidance, grow client relationships, develop agency networks, and serve as a champion for Amazon Ads across the industry.

In this hybrid role, you will also craft high-level creative strategies that solve business needs, working with senior leadership to create processes and establish best practices that impact the broader department. Most significantly, you will commit to preserving a team culture of collaboration, humility, innovation, inspiration, and accountability, while fostering positive internal and agency relationships.

Key job responsibilities
* Ideate directly with a senior team of art directors, software developers, and project managers to deliver innovative ad campaigns and experiences for global brands
* Write all copy requirements from headlines to body copy to pitch decks
* Independently collaborate with multiple internal teams, clients, and external agency partners
* Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process
* Define the creative strategy for multiple advertisers across several advertising verticals

* Partner with and/or lead art directors, designers, program managers, developers, and content producers to create customer-focused solutions that deliver against advertiser objectives
* Provide in-depth understanding of copywriting for all formats, including digital, print, out-of-home, video and audio scripts
* Synthesize strategic research and/or data to develop campaign ideas
* Lead the creation of presentations; present ideas and concepts to clients, agencies, and internally
* Make creative trade-off decisions between teams, clients, and end-customer needs
* Measure and evaluate current processes within the department and improve them through documentation
* Mentor and inspire other creatives

About the team
Brand Innovation Lab (BIL) is an internal, international group within Amazon Ads that creates one-of-a-kind campaigns and activations for global advertisers. Using all of the different platforms within Amazon (i.e. Alexa, Twitch, Prime Video), we create campaigns that reach millions of Amazon shoppers across our digital channels and out in the real world, connecting brands and customers in unexpected ways.

BASIC QUALIFICATIONS

- * 10+ years of copywriting experience in an agency or in-house setting delivering stand-out creative work on campaigns across a variety of digital and traditional touch-points
- * 10+ years of experience as a Creative Director leading an agency or in-house team
- * An available online portfolio that showcases award-winning conceptual work, business case studies, and examples of highly-crafted copy in multiple ad formats
- * Proven ability to ideate for film, print, digital, out-of-home, experiential and social
- * Passion for experimentation and innovation
- * Ability to juggle many projects and consistently deliver results despite competing priorities
- * Experience driving creative alignment with leadership and stakeholders
- * Exceptional writing skills that demonstrate the ability to create campaign content that attracts, retains, and grows an audience
- * Outstanding verbal and written communications skills
- * Relentlessly high creative standards and exceptional attention to detail
- * Excellent presentation skills and ability to gracefully defend creative decisions to leadership
- * An understanding of creative development timelines and production process
- * Ability to thrive in a fast-paced, highly entrepreneurial environment with multiple different stakeholders and regulatory requirements

PREFERRED QUALIFICATIONS

- * You are a scrappy, insightful, and innovative problem solver & self-starter
- * You are part creative strategist, part storyteller, and a results-oriented creative marketing expert
- * You have a proven track record of taking ownership and driving results on creative projects
- * You bring conceptual excellence to the work, inspiring clients and team members to raise the creative bar
- * You regularly push your comfort zone to stretch and improve yourself, never thinking "that's not my job"
- * You are passionate about technology, advertising, marketing, and are always keeping up with it
- * You are ego-free and are highly collaborative, working with a diverse group of people and learning from them
- * You have experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions

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