Creative Director

1 week ago

Toronto, Canada Activate Games Full time

**Enter the Game**

The Creative Director leads a multi-disciplinary team across graphic design, videography, social media, digital marketing, and website management. Reporting to the Vice President, Insights & Customer Loyalty and serving on the Senior Leadership Team, this role combines hands-on work with strategic leadership.

As a senior leader, the Creative Director is directly involved in creating marketing content and executing campaigns alongside their team. They lead creative direction, ensure brand consistency, and play a key role in the company’s overall marketing strategy.

**The Duties and Responsibilities**:

- Global Marketing_
- Oversee end-to-end creative production - both copy and design - from brief through final delivery and performance evaluation.
- Help lead and manage in-house and external teams in creative strategy, execution, and production, in a high-volume, fast-paced environment. Manage and refine the work coming in from agencies, external teams, and contractors.
- Partner with marketing teams to co-develop creative briefs, translating marketing objectives into creative direction.
- Work with stakeholders to break down complex narratives into simple, compelling ideas.
- Ensure final creative concepts and deliverables align with the creative brief and adhere to brand guidelines.
- Increase brand awareness through development and implementation of a cohesive marketing plan, ensuring development and implementation aligns with Activate’s short-term and long-term objectives for global expansion
- Art Direction_
- Drive creative strategies, foster partnerships, and promote innovation to enhance brand visibility and engagement across various markets
- Oversee the creation of visual elements for new game designs
- Lead the creation of interior décor for our store locations
- Oversee the conceptualization and execution of innovative marketing campaigns to differentiate Activate from competitors
- People Leadership_
- Serve as a leader, mentor and team member: directing, inspiring and doing
- Hire and organize training for all members within the marketing team
- Oversee and coordinate the work of the creative staff and manage the production of a full range of marketing materials, from draft creation through the final product, to support the goals of the organization
- Develop the people infrastructure for the marketing team to support international growth
- Manage performance of employees, including accountability coaching and development
- Conduct checkpoints and performance assessments, as well as create development plans for staff

**The Qualifications**:

- Degree in a related field is required
- 7+ years of with strong background in design, communication, storytelling, and creative for top-tier brands through breakthrough visual or experiential design and creativity, with strong digital savvy.
- Proven history of “leveling up” creative teams by identifying opportunities to improve.
- Hands-on mentality, with the ability to balance high-level strategy with direct involvement in day-to-day tasks.
- Experience collaborating with sales teams to create materials and strategies that align with business goals.
- Ability to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion
- Strong proficiency in Microsoft Office, graphic design software (Adobe Creative Suite), digital marketing platforms (Google Analytics, social media management tools), and website management systems.
- Ability to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels of employees is critical
- Excellent oral, written, and interpersonal communication with strong writing and editorial abilities
- Ability to travel occasionally, up to 25% of the time

**The Perks**:

- Competitive Salary
- Benefits package
- Paid time off
- Casual dress
- Employee discount
- On-site parking

**About Activate**:

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