Associate Director, Media Planning

4 months ago

Toronto, Canada Klick Full time

Associate Director, Media Planning

Toronto, OntarioMedia – Media /Full-Time /HybridAt Klick Health, we are at the forefront of revolutionizing digital health by delivering innovative digital media campaigns that connect healthcare audiences, including patients and service providers, across the US and Canada. Our team works across every channel: search, display, video, email, mobile, and more. We are passionate about shaping the future of digital health and playing a critical role in spreading our clients' messages. With our rapid growth, we are excited to expand our team. That’s where you come in.The Associate Director, Media Planning, at Klick Health is a digital media guru who excels in developing and executing meticulously researched and well-supported media plans. You will play a crucial role in implementing these plans with precision, backed by our Media Operations team, and achieving outstanding results in collaboration with our Analytics Practice. As an Account Manager, you will interact daily with our clients, embodying the face of Klick. Additionally, you will manage the media budget, ensuring efficient approval of media spend and associated expenses.

Key Responsibilities:

Craft and execute comprehensive digital media plans that drive impactful results. Collaborate with the Analytics Practice to ensure optimal campaign outcomes. Seamlessly integrate with content and creative teams to enhance campaign effectiveness. Act as the primary liaison for clients, managing relationships and ensuring their needs are met. Oversee and approve media spend and associated expenses. Deliver detailed media performance reporting and insightful analysis. Influence and shape content and creative development to align with media strategies.

Skills and Experience

Minimum of 7 years of media planning experience, preferably in an agency setting. Experience with the US market, particularly in healthcare or pharmaceutical sectors, is ideal. Strong strategic media planning and strategic vision skills. Knowledge of DTC (Direct-to-Consumer) and HCP (Healthcare Professional) marketing. Proven ability to manage media budgets and client relationships. Hands-on experience with tools such as DoubleClick Campaign Manager, DoubleVerify, Bionic, or other media planning tools. Proficiency in Microsoft Office, including Excel and PowerPoint. Excellent vendor management skills. Strong attention to detail and time management abilities. Superior written and verbal communication skills. Creativity and problem-solving capabilities. Experience in people management is preferred. Award recognitions are a plus.

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