Content Marketing Specialist

4 weeks ago

Toronto, Canada Toronto Metropolitan University Full time

About Toronto Metropolitan

At the intersection of mind and action, Toronto Metropolitan University (TMU) is on a transformative path to become Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our current outlines each as core values and we work to embed them in all that we do.

TMU welcomes those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us in realizing the benefits of embedding these values into the work at every level and in every unit of the university. In addition, to correct the conditions of disadvantage in employment in Canada and to bring lived experiences to the work, we encourage applications from members of equity deserving groups that have been historically disadvantaged and marginalized, including First Nations, Métis and Inuit Peoples in Canada, First Nations Peoples in the United States, racialized people, Black people, persons with disabilities, women, and 2SLGBTQ+ people. Preference will be given to candidates with lived experiences as people from equity deserving groups, as well as experience working with these communities with which the University works every day. Please note that all qualified candidates are encouraged to apply and we welcome newcomers and immigrants to Canada.

In April 2022, the university announced its new name of Toronto Metropolitan University. Learn more about our.

The team 


Rogers Cybersecure Catalyst (Catalyst) empowers individuals and organizations to seize the opportunities and tackle the challenges of cybersecurity. Together with our partners and collaborators, we work to realize a vision of healthy democracies and thriving societies, powered by safe and secure digital technologies.
 

Through our groundbreaking training and certification programs; unique commercial acceleration programs for cybersecurity start-ups and scale-ups; first-of-its-kind cyber range; wide-ranging public education programs; and influential policy interventions, the Catalyst helps drive Canada’s global competitiveness in cybersecurity.
 

The Catalyst is a not-for-profit corporation owned and operated by Toronto Metropolitan University and based in Brampton, ON. Hybrid work schedule with expectations of 2 days a week in the Brampton offices.

The Opportunity

Rogers Cybersecure Catalyst (Catalyst) is looking for a Content Marketing Specialist and Writer to join the team. In this role, you will be responsible for creating, researching and producing high-quality content for marketing communications across multiple platforms and mediums. You will ensure that story, narrative concepts, language, and related processes work consistently, efficiently, and advance the marketing and communication goals and strategies of Rogers Cybersecure Catalyst.

Other responsibilities will include but are not limited:

Researches, ideates, writes and creates original content including but not limited to campaigns, social media, editorial content, presentations, proposals and other marketing-related initiatives. Ensures the content is appropriate, engaging and fit for the intended audience. Researches, creates, edits and proofreads communication materials for distribution across multiple platforms. Creates and maintains an editorial calendar with delivered content aligned with objectives and business goals. Collaborates with colleagues across the Catalyst to understand business objectives for individual programs/plans and identifies possible content solutions for their marketing and communication needs and develops relevant and engaging content for digital and traditional platforms.  Ensures adherence to Rogers Cybersecure Catalyst’s specific brand, voice and style guidelines, as well as industry and regulatory standards. Tracks and achieves key performance targets by optimizing content through various means, including but limited to: marketing insights, design, SEO/SEM, user journeys, information architecture and analytics key findings, and keyword learnings to enhance search visibility, increase traffic, meet KPIs and to drive conversions. Analyzes data and makes recommendations to the manager.  Coordinates website updates / optimization, and digital marketing initiatives including but not limited to: email optimization, social media and media monitoring. Provides analytical and administrative support to the Manager on special projects and assists with maintenance of content, assets and photography libraries.

Qualifications
To help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:

Completion of a post-secondary degree in English, Journalism, Marketing and Communications or a related field. A minimum of 3 years of experience in a similar role, writing and creating content within an organization in a dedicated marketing/branded communications environment.  Experience in editorial review, writing, editing and/or content creation from concept to delivery using print and digital platforms. Experience planning, coordinating and developing copy and content that drives measurable results. Demonstrated research, writing and editing skills for varied stakeholders and audience. Knowledge in Canadian Press style, as well as working within content guidelines and organizational writing style guides and a desire to push existing standards to the next level; Expertise in translating complex technical concepts into consumer-friendly language that drives action. Conceptual thinking with problem solving, time management, strong interpersonal and communication skills. Ability to work in a fast-paced environment and effectively multitask several projects and competing deadlines. Excellent computer skills, including strong knowledge of G Suite programs; Microsoft Office; project management tools; CRM , apps and tools for graphic designing, social media tools; analytics and reporting tools etc. Commitment and working knowledge to support TMU’s principles of equity, diversity, and inclusion (EDI), and the Accessibility for Ontarians with Disabilities Act (AODA). 

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