Content Marketing Specialist

2 weeks ago

Toronto, Canada Pearson Full time

Content Marketing Specialist, HED Canada

Pearson is the world’s leading learning company, dedicated to helping people realize the life they imagine. If you have creative ideas about how to engage customers online and experience producing compelling content, we’d like to meet you

Job Summary:
As Content Marketing Specialist, you will create B2B / Educator campaigns for a select Higher Education portfolio of market-leading products. As part of a cross-functional team, you will work collaboratively with product development, US and Global product marketing, digital marketing and sales towards a common goal. This is an exciting opportunity for a goal-driven individual to have a meaningful impact on teaching and learning outcomes across higher education in Canada.

In this role, you will:

- Create compelling marketing content for educators that inspires them to discover, try and adopt Pearson courseware, with a focus on SEO and customer engagement.
- Manage content marketing projects in collaboration with digital marketing colleagues and oversee budgets for prospecting and remarketing campaigns across digital channels to drive strong return on investment and efficient CAC.
- Manage a diverse portfolio of products and craft a clear, compelling message that communicates value to customers.
- Balance a wide variety of tasks, inclusive of community building, event management, and customer-facing activity in addition to core marketing functions.
- Be a key part of market leading team and culture dedicated to health, wellness, work/life balance and diversity, equity and inclusion.

About you:

- You are a purpose-driven individual who is passionate about the power of learning.
- You have experience in performance, product, content or digital marketing; alternatively in Higher Education sales.
- You are familiar with inbound and outbound marketing tactics as well as the MarTec tools commonly used to execute consumer marketing strategies
- You are a strategic thinker, great communicator and teammate.
- You are data driven and possess exceptional impact and ROI tracking skills.
- You are available to travel to meetings, occasionally overnight
- University or College degree in Business or Marketing or equivalent experience.
- P_ _e_ _arson is committed to providing accommodation for persons with disabilities. If you require accommodation, we will work with you to meet your needs._
- Pearson promotes a company culture where differences are embraced as strengths, opportunities are equal and accessible, consideration and respect are the norm, and all employees are given the chance to reach their full potential._
- Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant company. People are at the center of our company. We are committed to a sustainable environment and workplace ecosystem where talent can learn, grow, and thrive._

About Pearson:
We add life to a lifetime of learning. We’re the world’s leading learning company, dedicated to helping everyone realize the life they imagine.

We help people reach their potential

We have more than 20,000 employees that deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them.

Our digital-first strategy puts our customers and consumers at the heart of everything we do, enabling us to deliver the best products and learning outcomes to more people than ever before. It drives our success and enables us to grow with - and adapt to - a rapidly changing learning market.

**Job**: MARKETING

**Organization**: Higher Education

**Schedule**: FULL\_TIME

**Req ID**: 9809

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