CRM and Digital Analyst.

2 months ago

Laval, Canada Laura Canada Full time

Company Description

Join our team to achieve your full career potential We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help generations of Canadian women to look and feel their best.

Job Description

Reporting to the Director of CRM and Customer Insights, the successful candidate is relentlessly curious about optimizing the customer experience. He/she will help identify opportunities through a rigorous evaluation of CRM and digital analytics measurements, will effectively communicate findings to key stakeholders and collaborate in the elaboration of strategies based on insights provided.

Responsible for leveraging the data available through CRM and digital analytics solutions across the organization, the CRM and Digital Analyst will play both a technical and strategic role across our organization. He/she will shape the future of all marketing efforts by providing key analyses and recommendations on a variety of business questions.

Critical Functions

CRM Analysis

Develops and presents clear and comprehensive findings/recommendations to leadership on key analytical initiatives. Integrates existing analytical tools (segmentations, models, etc.) into analytical deliverables, manipulates, analyzes, and interprets data from different sources. Monitors customer lifecycle and collaborates on the implementation and monitoring of tactics to improve results. Collaborates with stakeholders across the organization to identify/improve data availability to assess current data sources and platforms, including collaboration with IT on marketing database and other tools to effectively leverage first-party customer data. Collaborates with IT and other departments to ensure appropriate data collection and integrity. Leverages their analytical talent to deliver analyses and recommendations using both descriptive and predictive techniques. Presents data and insights clearly to leadership and business partners at all levels of the organization with a keen focus on potential business action. Ties industry, business, data, and analytics trends and knowledge to scalable processes. Monitors consumer acquisition and lifecycle, and contributes to strategies to deliver incremental sales and nurture consumer loyalty.

Digital Analysis

Measures customer acquisition, cost per lead, and identifies challenges and opportunities. Works closely with the technical team to monitor the impact of proposed solutions on customer behaviour. Follows up on key marketing metrics for all marketing channels: email, social, paid, affiliates, etc.

Internal Customer Support

Assists in CRM/Analytical-related IT projects. Assists all other departments with CRM/Analytics-related requests.

Qualifications

The people who thrive with us have:

University degree with a minimum of three (3) years of experience performing and leading digital and CRM analytics. Experience with behavioral, funnel, cohort, checkout and attribution analysis as well as A/B testing Experience with data integration (FTP, API, email) and data modeling in a web analytics context is an asset. Experience using a CRM data platform Strong written and oral communication skills with the ability to explain complicated topics simply Has a true passion for analyzing data. Has developed project management skills. Strong interest and knowledge of the fashion industry (brands, designers, customers)

Additional Information

Laura Canada is a family-owned retailer housing two iconic women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and sell our fashion collections across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 retail store locations as well as operating laura.ca and melanielyne.com. We attribute our success to the unwavering commitment of our teams to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion. We believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.

Benefits

We are committed to helping you reach your full potential., Room to GrowAt Laura Canada, training & professional development are a top priority. We invest in our employees by offering a wide range of training programs–from IT to language training. We prioritize helping you achieve your professional goals by helping you build your strengths & develop your talents through coaching. We are dedicated to keeping our employees engaged by offering internal advancement opportunities., An Inspiring WorkplaceIt’s no secret that a friendly & positive work environment is crucial for well-being and a happy sense of belonging. Regular team building activities & lunches, a Halloween celebration, and an annual summer picnic are some of the many events organized to promote a passionate, creative & diverse company culture., Work-Life BalanceWe believe that a healthy work-life balance is the key to success, which is why your quality of life is our first priority. Recharge your batteries with paid vacation time & floater days. Enjoy our summer hours (half-day Fridays), and get to leave an hour early on Fridays the rest of the year. You even have the option of taking a leave of absence if you ever need to. We make your life simpler by offering free parking, discounted dry cleaning pick-up and seasonal tire change services at our head office., RecognitionHard work & dedication never goes unnoticed. Every employee enjoys a 50% off discount card valid on all Laura & Melanie Lyne styles. Benefit from our employee referral program, offering a significant monetary reward for the right candidate. Every month, a sizable gift card is awarded to an employee nominated by their peers–a person who has shown an admirable display of teamwork. We also offer a gift to celebrate employees who reach an important career milestone., Health & Well-BeingWe encourage you to take care of yourself–both mentally & physically–because when you feel well, you do well. We offer group insurance for your medical & dental needs; RRSP contributions so you can plan for the future; paid sick days for when you’re feeling under the weather; and a discounted gym membership at Goodlife Fitness (Énergie Cardio) to maintain a healthy body & mind.,

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