Manager, Experience

4 weeks ago

Toronto, Canada Wasserman Full time

Wasserman is a leading marketing, management, representation and sales business that serves talent, brands and properties on a global scale. We operate at the epicenter of sports, music, entertainment and culture, empowering clients, igniting passions and inspiring fans worldwide.

Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

Headquartered in Los Angeles, Wasserman's presence spans 27 countries and more than 65 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

As Wasserman supports flexible working environments, the successful candidate will be required to work from both the office in Toronto and a remote location.

POSITION OVERVIEW:

The successful candidate will be joining Wasserman to support the servicing and execution of experiential marketing campaigns for an existing client base, in addition to new business opportunities. The successful candidate is a self-motivated, driven and enthusiastic individual who is looking to make a measurable and positive impact in the sports and entertainment space. Harnessing and delivering upon the passion of consumer engagement, guest services and activation surrounding best-in-class campaigns within the marketing industry is a critical component of this role.

As a Manager, you will be an integral part of the integrated team supporting the successful delivery of in-market brand activations, full funnel marketing campaigns and client servicing from brief to execution. You will know how to harness the objectives of our clients ensuring deliverables and project milestones are delivered meticulously; on-time, on-budget and of a quality expected by Wasserman and its clients.

Collaborating with multiple internal and external stakeholders, you will help to identify unique opportunities to enhance guest and consumer experiences, delivering against specific business objectives, while carefully managing financials, reconciliations and results. This position will experience the full project life-cycle, including ideation, planning, development, activation and measurement, including critical aspects of brand activation and event hosting.

ROLES AND RESPONSIBILITIES:

The successful candidate will have proven sponsorship/experiential related skills within a professional environment, using creative thinking and individual initiative, including the following:

  • Manage various elements/pillars of mid to large-scale projects with minimal oversight and support the day-to-day management of key client accounts, reporting up as needed
  • Manage day-to-day client relationships, establish credibility and anticipate client needs
  • Support the development and lead execution of all activation plans for marquee events/clients
  • Work in a collaborative manner with all Wasserman integrated account leads to ensure flawless project delivery against the client’s objectives and agreed upon budget
  • Support on budget development and management, including a detailed reconciliation
  • Develop status documents, project critical paths and proactively manage deliverable dates
  • Support a comprehensive media buy and support on internal creative strategy hand-in-hand with internal stakeholders
  • Contribute to a positive, collaborative and team focused environment that aligns with Wasserman’s company culture, principles and values (www.teamwass.com)
  • Act as liaison with partners and properties, while managing a network of vendors to drive the desired experience and results
  • Conduct pre and post event reports, including key learnings, insights, analysis, implications and recommendations

Requirements

  • Advanced skills in Microsoft Office, particularly in PowerPoint and Excel
  • Experience in managing mid-to-large size events and budgets that include building out brand activations and guest services
  • Exceptional written and oral communication skills
  • Noted ability to build creative and visually impactful presentations that seamlessly and coherently articulate the various client briefs, opportunities and potential campaigns
  • Experience, poise and confidence in presenting to clients, including executives
  • Relevant sponsorship and event operations experience (with a focus on activations preferably in the experiential, sports and/or entertainment field)
  • Laser sharp attention to detail
  • Entrepreneurial drive, supported by a proactive self starter mentality
  • Experience in resource tracking and people management
  • Thrive working in a team environment
  • A passion for sports is considered an asset
  • An energetic, cooperative and pleasant personality – we want to work with great people

MINIMUM EXPERIENCE NECESSARY:

  • 4+ years relevant experiential &/or sponsorship industry experience
  • Knowledge of how events are executed
  • Traditional advertising experience is an asset
  • Agency experience is considered an asset
  • A valid passport and drivers license are required for event/program travel

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