Customer Marketing Manager

3 weeks ago

Vancouver, Canada CLIO Full time

What your team does:

 

We LOVE our customers. As the worlds most popular cloud-based legal software, we know that were only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelize the product to others. 

Who you are: 

Youre a unicorn: simultaneously customer-focused and growth-oriented, a self-starter capable of building end-to-end marketing programs that not only move products, but help our customers be more successful. You know your way around a marketing funnel and how to work with stakeholders to remove friction points for our customers every step of the way. Youre all about results: how to measure them, how to report on them, but above all, how to drive them. And youre excited by the unlimited potential of working for an industry leader that is mission-driven in every aspect of the business.

What youll work on:

Managing end-to-end marketing programs for your designated customer segments across the post-purchase customer lifecycle with a principal focus on cross-sell, upsell, and expansion

Owning campaign ideation, planning and execution for cross-selling multiple products within your designated customer segments to drive new product and feature adoption

Building multi-channel program plans, including email, digital, events, in-product, and beyond

Implementing an Account-Based Marketing strategy to cross-sell into our upmarket customers

Analyzing and reporting on KPIs and marketing funnel performance for your segment and proactively optimizing for improvement

Working cross-functionally with sales, marketing, CSMs, product, and other departments across Clio to develop cohesive, customer-centric programs that align to both cross-sell and broader business objectives

What you have:

3 to 5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation or Program Manager role

Excellent written and verbal communication skills, with the ability to create engaging marketing content

Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms

Strong project management skills and comfort with Asana or other project management tools

Demonstrable success driving pipeline growth and revenue through integrated campaigns

Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

Strong analytical skills and ability to use data to inform decision-making and strategy development

Serious bonus points if you have:

Copywriting experience

Experience with Account-Based Marketing strategy 

Experience with the legal industry or legal technology

Incredible planning and organization skills

What you will find here:

Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
 

Some highlights of our Total Rewards program include:

Competitive, equitable salary with top-tier health benefits, dental, and vision insurance 

Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office min. once per week on our Anchor Day. 

Flexible time off policy, with an encouraged 20 days off per year.

$2000 annual counseling benefit

RRSP matching and RESP contribution 

Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years​

The expected salary range* for this role is $74,800 to $101,200 CAD. Please note there are a separate set of salary bands for other regions based on local currency.

In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.

*Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.

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