Customer Marketing Specialist

2 weeks ago

Vancouver, Canada Seequent Full time

**The Company**

Seequent builds world-leading subsurface software, helping create a better understanding of the earth to ensure a better world for all.

We are constantly evolving at the forefront of technology to transform how geo-professionals work, eliminating barriers to understanding by connecting software, teams, and the tools they need.

Every day, our customers in over 100 countries work to develop mineral resources more sustainably, design and build better infrastructure, protect the environment, source renewable energy, and help resolve historical challenges such as groundwater contamination and ageing infrastructure.

Our integrated earth modelling, geo-data management, and team collaboration software enables them to see a more complete picture of the earth: because with more understanding comes better decisions - for people and the planet.

Headquartered in New Zealand with global reach, Seequent is the specialist subsurface software company within Bentley Systems. Together, we are helping build a more resilient world.

We’re a high growth, people-centric success story.
- Seequent is a Bentley Systems company, working together to build a better future._

**The Role**

As our Customer Marketing Specialist, you will work closely with the Senior Manager, Customer Marketing to develop and execute customer-centric marketing programs to maximise customer satisfaction, retention, and advocacy. Your primary focus will be on developing targeted campaigns, creating personalised customer experiences, and analysing customer data to optimise marketing efforts.

In this role you will take the lead in developing product adoption strategies like our online community of Seequent customers as well as other experiential programming in collaboration with our marketing, customer success, and product teams.

We're looking for a collaborative, quantitative thinker who leverages key metrics and qualitative analysis to refine strategies, tactics, and outcomes. If you're a driven individual who is passionate about customer success and motivated to learn, we encourage you to apply. In return, you will be part of a growing team who will support your growth, knowledge, and skills in Customer Marketing.

**In this role, you will have the opportunity to**:

- Support with the development and implementation of customer marketing strategies to enhance product adoption, usage, customer engagement, retention and advocacy.
- Drive Seequent’s Customer Community to build an engaging and fun customer-centric space to support product adoption and customer advocacy.
- Help develop an advocacy program to nurture and collaborate with our top customers to support retention and top of funnel marketing efforts.
- Utilise customer data and analytics to gain insights into customer behaviour, preferences, and trends, and use these insights to inform marketing strategies and create and execute targeted campaigns.
- Help create and execute targeted marketing campaigns to specific customer segments based on customer behaviour, preferences, and lifecycle stages.
- Build productive relationships with cross-functional internal (and external contract) resources stakeholders through briefing, designing, deploying, and monitoring workflows.

**In order to be successful in this role, you should have**:

- 3-5 years of marketing experience, preferably with some online community and event management.
- Exceptional ability to foster meaningful relationships and build trust across a range of personalities by demonstrating your sense of empathy, enthusiasm, and overall helpful attitude.
- Proven interpersonal and communication skills are complemented by a writing style that strikes the perfect balance between personable and professional.
- A sense of curiosity combined with the proven ability to translate your ideas into actionable customer programs, events, and campaigns from the ground up.
- Ability to effectively work independently and in a team environment that is fast-paced with tight deadlines that often require flexibility and problem solving on the fly.
- Highly detail-oriented project management style, with follow-through skills your teammates can always count on.

***Why you will enjoy working with us..**

You will be joining a highly skilled, highly productive team of technical experts who are passionate about what we do. We are a friendly, intelligent, and supportive bunch and are looking forward to you bringing your expertise to the team. Our wider team is geographically diverse and from multi-disciplines, so even though you will be Vancouver based you will have opportunity to work with colleagues from across the globe.

If you join the Seequent family you will enjoy a fast paced and dynamic environment, exciting challenges, and a variety of tasks. You will have access to ongoing professional development opportunities, and we offer market competitive salaries. So, if you want to help us continue our growth and success while having the oppor

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