Performance Marketing Manager

Overview Join Our Mission: Help the Helpers with Jane. Jane is a remote‑first company dedicated to simplifying the lives of healthcare practitioners and patients. Our product empowers allied health professionals to run their practices digitally through online booking, charting, telehealth, secure payments, billing, and a growing library of features. Role Summary We’re looking for a Performance Marketing Manager who will drive growth in our paid media channels to help new helpers find, consider, and love Jane. You will own our search engine marketing function and explore and scale new channels like paid social and programmatic to bring Jane into new markets. Responsibilities Paid Search Management: Analyze and optimize search engine marketing channels (Google Ads, Microsoft Bing) to achieve maximum ROI using data‑informed analysis. Campaign Execution: Design, execute, and optimize SEM campaigns, including trafficking, quality control, brand safety, launching, reporting, and performance analysis. Landing Page Conversion Rate Optimization: Create and refine landing pages using tools such as Unbounce to improve conversion rates. Performance Analytics Reporting: Provide actionable insights and data‑backed recommendations to leadership, ensuring alignment with growth objectives. Optimization Expert: Recommend bidding, creative, targeting, landing pages, modeling, LTV, lead scoring, and budget optimization to drive top performance. Strategy & Creation: Work closely with our in‑house design and content writers to create new creatives, landing pages, and messaging. Campaign Support: Collaborate with our campaigns marketing team to provide strategic input, data‑informed recommendations, and support integrated marketing campaigns. Search Marketing Trends: Stay updated on digital marketing and search trends, algorithm changes and industry best practices to maintain competitive campaign performance. Experience & Qualifications 5+ years of SEM campaign management experience. Expertise in search engine marketing with a general understanding of full funnel performance marketing channels, such as Meta, LinkedIn, and review sites. Strong analytical skills with the ability to interpret data and drive decisions proactively and confidently. Ability to forecast opportunities based on budget, campaign results, and performance metrics such as CAC, LTV, and CPC. Excellent written and communication skills, capable of clearly presenting ideas to key team members. A results‑oriented mindset with high attention to detail and quality. Proven track record of executing paid digital strategies that deliver measurable results. Adaptable and organized, with the proven ability to prioritize projects and manage shifting workloads in fast‑paced environments. Ability to balance deep data analysis while remaining biased to action. Genuinely curious and passionate about our mission at Jane, and willing to dive into customer research and understand our community. Strong problem‑solving skills, with the ability to leverage data analysis and marketing insights to translate complex challenges into performance marketing strategies. Experience with data visualization tools like Looker and Tableau, and basic understanding of SQL. B2B SaaS experience and understanding the lead funnel through the sales hand‑off process is a plus. Proficient with tools such as HubSpot and other CRM platforms and understanding of key marketing funnel metrics. Compensation & Benefits Annual salary range: $118,800 - $185,500 . Most new hires join at the accomplished stage with an annual salary of $141,000 . Paying for growth: Regular career development conversations with your manager and compensation will grow as you gain experience and contribute meaningfully to our mission. Comprehensive benefits package: Health, vision, dental, paid time off, and more. Learn more about it here . Inclusive, equitable, and diverse workplace: Open to all, actively recognize, embrace, and celebrate differences. Accommodations during interview process: Let us know if you require accommodation or adjustments. Equal Opportunity Statement We encourage anyone who requires accommodation or adjustments throughout the interview process to let us know, and we will do our best to support you. We are an equal‑opportunity employer and do not discriminate on the basis of race, color, religion, gender, national origin, disability, or any other protected class. #J-18808-Ljbffr