Performance Marketing Manager

Job Title: Performance Marketing Manager

Locations: Canada - remote

Reports to: Senior Manager, Performance Marketing

A quick snapshot...

The Performance Marketing Manager will own the build, optimization, and scaling of paid social, display, and ABM campaigns—primarily in LinkedIn Ads, 6sense, and programmatic platforms. This is a hands-on keyboard role for a performance marketer who thrives inside ad platforms, manages campaigns at scale, and uses data to constantly iterate and improve results.

• You'll be the in-house expert across LinkedIn Ads and ABM-focused display campaigns, applying audience segmentation, precision targeting, and creative testing to maximize lead quality and pipeline contribution. This role is deeply technical, working directly in-platform and integrating campaign execution with Salesforce, marketing automation, and analytics tools for full-funnel visibility.

Why it's a big deal…

The Digital team at Conga powers marketing and business development worldwide, driving inbound lead generation, optimizing conversion funnels, and turning traffic into measurable revenue opportunities.

This role blends creative strategy with deep technical expertise, leveraging web analytics, paid media, testing, and digital experience optimization to maximize performance. Your work will directly influence the volume and quality of opportunities feeding our sales pipeline, making you a critical link between our global campaigns and revenue growth. You'll have both the scale to make a high-volume impact and the technical challenge to continuously innovate, test, and refine how we attract and convert our audiences.

Are you the person we are looking for?

You are a platform expert:

• 3-5 years of experience managing LinkedIn and 6sense ad campaigns at a B2B organization or agency with B2B experience
• Full ownership of LinkedIn Ads campaigns: plan, launch, optimize, and scale global paid social programs targeting key accounts and personas.
• Architect and manage 6sense display/ABM campaigns end-to-end, from audience definition and orchestration to creative deployment and optimization.
• Work with programmatic vendors in connection with 6sense audiences to serve ads on premium inventory, delivering a first-class brand experience.
• Plan and test emerging B2B advertising channels up to and not limited to Reddit, Meta, Gartner Digital Markets PPC etc.
• Implement advanced audience segmentation, retargeting strategies, and bid optimizations to maximize ROI.

You're data-driven and love testing:

• Drive continuous A/B and multivariate testing on creative, audience segments, placements, and bidding strategies.
• Use platform analytics, Salesforce, and marketing automation data to connect campaigns directly to pipeline and ARR impact.
• Apply advanced Excel skills for detailed performance analysis, cohort tracking, audience lift analysis, and budget modeling.
• Identify, test, and roll out new features and beta programs across LinkedIn, 6sense, and programmatic platforms.

You're an attribution and integration pro:

• Manage analytics integration and event tracking through Google Tag Manager, GA4, and native platform tracking.
• Partner with operations to build actionable dashboards, funnel reports, and attribution models in Salesforce, Looker, or Power BI.
• Manage UTM creation
• Experience managing $1M annual spend across paid social and display/ABM channels.
• Develop and deliver clear, detailed weekly performance readout decks for the demand generation team and leadership.
• Coordinate with Campaigns team to align on strategy and share best practices.
• Collaborate with paid search to align keyword, audience, and messaging strategies across channels.

Here's what will give you an edge...

• You can manage scale and complexity
• Proven track record of driving engagement, generating leads, and driving business expansion through paid social, programmatic, and predictive analytics platforms.
• Strong verbal and written communication skills to work cross-functionally and present insights to stakeholders.
• Ability to manage multiple campaign stakeholders
• Highly organized and detail-oriented
• An entrepreneurial mindset, willing to jump in and find the answers or uncover problems is the key to being successful in this role

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