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Global Marketing Performance Manager
2 weeks ago
About the role:
We're looking for a data-driven Gobal Marketing Performance Analyst to join our high-growth team. This role, reporting to the VP of Global Growth Marketing, is pivotal in helping us understand and improve the performance of our marketing initiatives across the funnel—increasing quality lead volume and decreasing CAC.
Key Responsibilities:
- 1. Own reporting & dashboards: Build and maintain dashboards in HubSpot, Google Analytics, and BI tools (e.g., Looker, PowerBI) to track key metrics like MQLs, CAC, ROI, conversion rates, and channel performance.
- 2. Funnel performance analysis: Analyze marketing funnel health across channels and lifecycle stages to identify drop-off points, optimize conversion paths, and recommend actions for improving lead quality.
- 3. Campaign performance optimization: Partner with campaign owners to design ways to measure A/B tests, paid and organic campaign effectiveness, and help allocate budget based on performance insights.
- 4. Attribution modeling: establish a multi-touch attribution model to inform marketing mix decisions and executive reporting.
- 5. Cross-functional collaboration: Work closely with growth, product marketing, and sales operations to align on KPIs, surface insights, and improve end-to-end lead-to-revenue reporting.
About you:
- Bachelor's degree in Marketing, Business, Economics, Engineering, or a related field.
- 4-6 years of experience in marketing analytics, growth marketing, or revenue operations—preferably in B2B SaaS or HR tech.
- Strong experience with HubSpot (or similar CRM/marketing automation platform), Google Analytics, and Excel.
- Familiarity with data visualization tools (e.g., Looker, Power BI, Tableau) and the ability to collaborate with data teams (Including agency partners) to create a full marketing impact story.
- Strong grasp of B2B funnel metrics (TOFU, MOFU, BOFU), attribution models, and KPIs such as CAC, LTV, and ROI.
- Experience analyzing performance across paid media (LinkedIn, Google Ads), SEO, content, and email marketing campaigns.
- Comfortable working in a fast-paced environment and making recommendations based on incomplete or evolving data.
