(Canada) Sr. Product Marketing Manager

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder‑led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare. With the largest long‑term and post‑acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s most admired corporate cultures, we offer flexibility, growth opportunities, and meaningful work. At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human‑first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision‑making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey. Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn. Travel to Office expectations For Remote Roles : If this role is remote, there will be in‑office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi‑annual and annual team meetings. For Hybrid Roles : If this role is hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi‑weekly/monthly events in the office with your specific team. This is a requirement for this role. Position Summary: Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager is an innovative, strategic thinker and primary marketing representative owning go‑to‑market and product launch strategy for a portfolio of SaaS solutions for provider organizations spanning hospitals, health systems, ACOs, and their collaborating provider partners. With an expert understanding of markets, buyers, users, and interdependencies across the healthcare continuum, the successful candidate for this role acts as a subject matter expert and portfolio evangelist who demonstrates and transfers knowledge about markets, buyers, users, and product/s across marketing and sales functions. This critical role is the glue that binds our business and product strategy to the marketing programs and tactics needed to achieve measurable results. As a Sr. Product Marketing professional, you understand our market and buyers, including a deep understanding of market problems and how organizations make buying decisions. You have the critical ability to grasp and translate product capabilities into business value / benefits and lead development if product launch and marketing programs that increase awareness and drive demand. You monitor performance, support insights with evidence, and use this information to refine positioning, messaging, and narratives that engage buyers and help Sales succeed. In addition to working with the Marketing team, you will regularly collaborate cross‑functionally with Sales, Product Management, Solution Design, Customer Success, and others. It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in. Key Responsibilities: Conduct market and customer research to develop an understanding of target personas, buyer needs and the purchasing process for the product/s, including key buyer and influencer roles Develop product positioning, value propositions, and messaging that resonate with the buying audience Work with business and product leaders to define the market opportunity for product/s; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy Lead product introduction/launch planning including development and measurement of KPIs Collaborate with marketing peers to drive development of a variety of content including sales decks, solution sheets, customer references, thought leadership, campaign and other assets Provide market intelligence and buyer insights to support the development of campaign strategies that create demand Collaborate with Sales/Sales Enablement teams to enable Sales with clear value propositions, messaging and tools Collaborate with customer facing teams to understand contributing factors in order to manage/minimize churn, etc Participate in product naming, pricing and packaging by providing market, competitive and customer insights, leveraging strong collaboration with market and competitive insights colleagues Support product management’s understanding of customer problems, satisfaction, competitive landscape, and opportunities for new features or enhancements Manage to the financial and operational expense budgets Required Experience: Bachelor’s degree; Advanced degree or equivalent experience desired 8‑10+ years Product/Portfolio Marketing experience in B2B SaaS solutions Preference for candidates with experience in Provider, Health System, Population Health, and/or other healthcare SaaS solutions Preference for candidates with deep knowledge of the acute, post‑acute, ambulatory provider, and health plan markets Experience with Product Management and/or Product Marketing principles such as embodied in Silicon Valley Product Group, Pragmatic Marketing, or Product Marketing Alliance. Certification a plus. Proven ability to create value propositions and messaging strategies, and link product launches to organizational themes and goals Proven ability to develop strategies for creating pipeline for new offerings as well as upsell, cross‑sell, and account‑based marketing programs to grow existing relationships Strong marketing expertise combined with strong business acumen that seeks and acts on market insights, financial performance and other indicators Exceptional communication, story‑telling and presentation skills with the ability to tailor messaging to different audiences Critical thinker with excellent time management, interpersonal, decision making, and organizational skills A “roll up the sleeves” attitude; a self‑starting orientation with the intense drive to “make things happen #J-18808-Ljbffr