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Associate Director, Paid Search

1 month ago


Toronto, Canada Directive Full time

Associate Director, Paid Search & Social (Remote Canada) Directive Consulting is a performance marketing agency specializing in SaaS and tech companies, known for its Customer Generation methodology that prioritizes SQLs and customers over traditional metrics. We are looking for an Associate Director to lead paid search & social strategies, drive client and employee retention, and directly influence our P&L. Overview Associate Directors are pivotal at Directive, directly responsible for client and employee retention, with performance reflected in P&L. Role And Responsibilities Goal Setting: Set goals for every client engagement in your pod. Best Practices: Ensure all clients follow best practices across channels, including LTV:CAC modeling, Customer Generation, Share of SERP, functional content. Breakdown Barriers: Understand approval moments, support strategists to secure approvals, establish action plans to remove roadblocks. Accountability: Lead rather than manage—build structure, establish cadence, support proactively, and empower team with clear communication and expectation setting. Goals NSM Attainment: 100% CSAT: 4.2+ Bookings: $150k for each half of the year (total across pod for H1) What We Offer We have a set living wage at Directive. Competitive base salary plus performance-based bonus eligibility. Medical, dental, vision plans, disability and life insurance coverage for you and your family, including 100% employer‑paid plan for you and 50% contribution for dependents. Benefits to support the whole person: