Senior Web Marketing Manager

Description At TELUS Consumer Health, our mission is to empower Canadians to proactively manage their health and the well-being of their loved ones. We provide the essential information, innovative tools, and unwavering support needed to foster healthier, happier lives. We are a high-performing, diverse team spanning product management, engineering, marketing, operations, and sales. Our focus encompasses critical consumer health offerings: TELUS Health MyCare, TELUS Health MyPet, TELUS Health Medical Alert and TELUS Health Home Health Monitoring. The successful candidate will work across all four of these consumer health products. Job Description Are you a strategic web expert with a passion for optimizing digital experiences and driving conversion? We are seeking a dynamic and results-oriented Senior Web Manager to lead our web strategy, transform user journeys into rich insights, and build a robust experimentation roadmap to maximize our conversion funnels. You will be instrumental in launching high-converting landing pages for critical paid and event campaigns. Reporting to the Manager of Digital Marketing, you will oversee our diverse consumer health web properties from end-to-end – encompassing strategy, development, quality assurance, reporting, and continuous optimization. We’re looking for a self-starter with a keen marketing and creative eye, coupled with the technical prowess to build and refine our digital presence. You thrive in fast-paced, agile environments, excelling at translating compelling customer journeys into tangible conversions. You embody the perfect balance of strategic vision and hands‑on execution, eager to work directly within web platforms to craft and optimize sophisticated campaigns. You will serve as a vital bridge between our developer partners, product teams, and growth marketing, ensuring our digital footprint not only looks exceptional but performs even better. What you’ll do Own and Optimize: Drive the ongoing development, management, and optimization of our consumer health websites and digital customer journeys Collaborate & Create: Partner seamlessly with marketing teams to develop exceptional content and customer experiences that delight visitors and significantly boost conversion rates Brand Evolution: Lead the maintenance, updating, and strategic evolution of site pages, including critical contributions to re‑branding initiatives Insight & Action: Play a pivotal role in weekly measurement of digital KPIs, identifying key patterns and insights, and translating them into actionable recommendations. Digital Experience Leadership: Collaborate with the Manager, Digital Marketing and product marketing managers to shape the evolution of our overall digital customer experience, including informational pages driving app downloads and our MyPet Store e‑commerce platform Qualifications You're the missing puzzle piece You are likely in a similar senior marketing position today, with many of the following talents and experience items: Experience: 5+ years of comprehensive experience in web solutions, spanning user experience, product ownership, analytics, marketing, and project management Analytical Acumen: Strong analytics and reporting skills, with mandatory familiarity with GA4 (formerly GA2) and Contentful Technical Proficiency: Expert-level command of Contentful, Figma, GA4, and BigCommerce, complemented by some practical experience with HTML/CSS and CSS‑in‑JS Impactful Reporting: Deep understanding of Conversion Rate Optimization (CRO) principles and best practices. Proven track record of transforming KPIs into clear insights and actionable plans for diverse stakeholder audiences UX Excellence: Strong understanding and application of best‑in‑class user experience practices Tool Agnostic: Experience working effectively with various CMS, analytics, and marketing automation tools Autonomy & Drive: Demonstrated ability to deliver results in environments that require a high degree of autonomy and initiative Project Management: Exceptionally strong analytical and project management capabilities Executive Communication: Proven ability to simplify complex issues and develop highly effective executive communications Great to have: Bilingualism in French would be considered an asset but is not a requirement Salary Range: $90,000-$134,000 Performance Bonus or Sales Incentive Plan: 15% Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We’re open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as: Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family Flexibility to work in‑office, virtually or a combination of both, based on the role's requirements Generous company matched pension and share purchase programs Opportunity to give back to communities in which we work, live and serve Career growth and learning & development opportunities to develop your skills And much more … A bit about us We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly. Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks. Sales and Marketing Help us, help our customers make a real connection We are honoured to be recognized $14.7 billion TELUS’s annual revenue $4.8 billion The brand value that TELUS brings 13 Consecutive years our annual dividend payment has increased Accessibility TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process. #J-18808-Ljbffr