Senior Product Marketing Manager

6 days ago

ON Canada Mappedin Full time

Overview Mappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. Built for scale and trusted by the world’s biggest brands, our AI-powered tools make indoor mapping fast, flexible, and easy to integrate—powering indoor experiences at top destinations worldwide. With billions of square feet mapped across 57 countries, we help make public spaces easier to explore, simpler to manage, and safer for every visitor. For more information, visit mappedin.com. You Are and What You’ll Do You are a Senior Product Marketer who thrives at the intersection of product, marketing, and sales enablement. This role will be the driving force behind positioning, messaging, and launching products into the market. You won’t just follow a playbook, you’ll help create it. If you’ve successfully brought multiple B2B products to market and can communicate their value in a way that resonates with customers, we want to talk. Responsibilities Owning product launches end-to-end: define positioning, messaging, and go-to-market strategy Partnering closely with Marketing, Product, Sales, and Engineering to ensure our launches are impactful and aligned with market needs Translate technical and product details into clear, compelling customer stories that resonate with decision-makers Work cross-functionally with Sales and Demand Gen to design campaigns, collateral, and battlecards that directly drive pipeline growth, accelerate deal velocity, and increase win rates Build and maintain sales enablement tools to empower our go-to-market teams Understand and articulate customer needs, pain points, and buying triggers, feeding insights back into product development Serve as the voice of the market within the company, keeping us grounded in real-world competitive and customer insights Advocate for strategic storytelling, crafting narratives that make our products memorable and differentiated Move fast in pace while prioritizing impact over rigid processes when needed Help define and build the product marketing function, including processes, best practices, and measurement What You Bring Proven track record of multiple successful product launches, from concept to post-launch adoption Strong understanding of positioning, messaging, and go-to-market strategies (beyond just writing copy) Experience creating sales enablement content and collaborating with sales teams Ability to simplify complex technical concepts into clear and compelling messaging Strategic thinker with strong opinions on product marketing’s role in driving growth and adoption Comfortable balancing structure with speed in a fast-moving, engineering-led culture Deep familiarity with market research and competitive analysis Location and Working Model We are a remote-first company with colleagues around the globe. Some roles are best suited for full-time, in-person work at our home office in Waterloo. EEO and Accommodations We welcome applications from people with disabilities. We provide reasonable accommodations for candidates upon request through the recruitment process. For additional information, please email or call to speak with a member of the Human Resources team. #J-18808-Ljbffr

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