Marketing Manager

4 weeks ago

Mississauga, Ontario, Canada Fuzion Flooring Full time

About Fuzion Flooring

At Fuzion Flooring, we believe that every floor has a story to tell. We are passionate about crafting beautiful, durable, and sustainable flooring that transforms spaces into something extraordinary. With a legacy rooted in innovation and quality, we offer a wide range of flooring solutions that cater to every style, from timeless classics to cutting-edge designs.

As a company dedicated to growth and excellence, we strive to be more than just a flooring provider—we aim to be a partner in creating the spaces where life's most cherished moments happen. Our team is driven by a shared vision to innovate, inspire, and deliver unparalleled customer satisfaction.

We are on the lookout for a dynamic Marketing Manager to join our journey of growth and creativity. If you're ready to bring fresh ideas, connect with audiences in meaningful ways, and take our brand to the next level, we'd love to hear from you

About the Role

As the Marketing Manager at Fuzion Flooring, you will lead efforts to enhance and manage Fuzion's online presence, ensuring that every customer touchpoint is optimized for engagement and conversion. This role is designed for a seasoned marketing professional with 7+ years of experience, who thrives in a hybrid environment combining remote work with onsite collaboration.

Your primary focus will be on creating a strong and compelling digital presence for Fuzion's products. This includes driving SEO strategy, managing online reviews, optimizing web content, and supporting e-commerce initiatives to elevate the Fuzion brand in the B2C space. You'll collaborate closely with the marketing team and strategic partners to execute multi-channel campaigns that enhance Fuzion's visibility, build brand trust, and drive customer acquisition.

Key Responsibilities

  • Liaison with Strategic Marketing Partner (SMP): Act as the primary point of contact with Fuzion Flooring's SMP to collaborate on B2C strategies. Leverage their expertise in areas such as digital advertising, SEO, and content marketing to effectively plan and execute campaigns. Work closely to ensure seamless alignment between external strategic initiatives and in-house execution, driving optimal results for Fuzion's marketing goals.
  • Website Management: Maintain and update website content to ensure accurate, timely, and engaging information. Collaborate with design and development teams to optimize the user experience, manage product pages, and implement enhancements to support SEO and conversion goals.
  • Digital Marketing : Lead cross-channel advertising campaigns to drive leads and expand brand visibility.
  • Social Media Management : Engage with our community; develop and manage content, including video production and editing.
  • Email Marketing : Design targeted email campaigns to nurture leads and boost conversions.
  • B2C Strategy Execution: Execute marketing strategies to target niche B2C audiences, including homeowners, interior designers, and small businesses in industries aligned with flooring needs. Focus on creating compelling, audience-specific messaging and campaigns that highlight Fuzion Flooring's quality, durability, and design versatility. Collaborate on copywriting, visuals, and multi-channel strategies to position Fuzion Flooring as the go-to choice for residential and commercial flooring solutions.
  • Reporting & Analytics : Maintain dashboards in Looker Studio to share key insights with senior leadership.
  • Messaging & Copywriting : Develop and refine brand messaging that aligns with Fuzion Flooring's voice, ensuring it resonates with key B2C audiences and supports consistent branding across all channels.
  • SEO & Website Maintenance : Manage onsite SEO, optimize the website, and enhance the user experience.

Technical Skills

  • Analytics & Reporting : Google Analytics, Google Search Console, Looker Studio
  • SEO : Onsite SEO strategy and optimization
  • Content Management : Familiarity with CMS tools like WordPress
  • Email Marketing : Proficiency in email platforms (e.g., Mailchimp, HubSpot)
  • Social Media & Video Tools : Experience with organic social media management, video creation, and editing tools (e.g., Adobe Premiere, Canva)
  • Content Writing - Skilled in crafting compelling and strategic content for all B2C marketing efforts, including website copy, blog articles, email campaigns, social media posts, and digital ads. Skilled in aligning content with brand messaging and audience needs while incorporating SEO best practices to enhance visibility and engagement.  
  • Partnership Management - Skilled in leveraging partnerships and influencer relationships across the right marketing channels to maximize their impact. Proficient in integrating partner-generated content into multi-channel campaigns, ensuring alignment with Fuzion Flooring's brand goals and optimizing audience reach through strategic placement.

About You

  • Experience : 7+ years in a marketing role, ideally with agency or in-house experience.
  • Data-Driven : Proficient in analytics, reporting, and performance presentations.
  • Creative & Strategic : Skilled in designing campaigns that resonate with diverse audiences.

Why Fuzion Flooring?

  • Company Culture: Our culture is based on respect, collaboration, and continuous improvement; we are always working to enhance the employee experience
  • Benefits: Comprehensive benefits package that includes health & dental benefits, long-term disability, RRSP matching, and employee rewards program.
  • Work-Life Balance : Enjoy a hybrid role with the flexibility of remote work.
  • Professional Development : Benefit from an Education Assistance and Development program to support with your career growth.
  • Design & Transformation : Be part of a design-focused business where you contribute to stunning projects that help people transform their homes and businesses.
  • Creative Team Environment : Work alongside a dedicated and passionate team of creative individuals who take pride in their craft.
  • Industry Leadership & Innovation : Join a team that pioneered engineered hardwood in Canada, leading the flooring industry for over 15 years and continuing to innovate in the field.
  • Growth & Expansion : Be part of a rapidly expanding company making significant inroads into the U.S. market.
  • Market Presence : Work with one of Canada's largest and most respected hardwood flooring companies, known for quality and excellence.
  • Proudly Certified by Great Place To Work in 2024

This is a vacant position for which both internal and external candidates are being considered.

Fuzion Flooring welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We are an equal opportunity employer and will consider applications from all qualified candidates.

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